One of the most important skills for a successful trader is separating emotions from trading. In order to succeed, a trader must be abstract in their trading. For example, if you are trading your Profit and Loss balance instead of your chart, you will panic during typical price fluctuations, causing you to exit your trades early -- only to watch as the market then resumes its original path. Why? Because you are emotionally vested with your money. You are watching your Profit ticks up and then you are watching as your profit ticks down, against you, resulting in a negative balance. Emotionally, you have created the perfect roller coaster ride in favor of the markets. Although, you know, intuitively that markets will not go straight up, you have don't like losing money and, therefore, with the trade against you, you will exit if you can just "break even".
During your trading, remember these simple guidelines:
An NRI family was coming home to visit siblings in India. My friend couldn’t resist noticing that instead of mixing with their local relatives, the NRI family stuck to each other. It made him remark, “Through the visit, my brother’s family stuck to each other like Fevicol.” A brand and its advertising had suddenly become a part of everyday language usage. My friend was far removed from advertising and marketing.
When India recaptured part of Kargil heights from the enemy in 1999, one of the brave soldiers led the cheers by shouting, “Yeh dil maange more,” repeating a line from the then-running Pepsi campaign. Somewhere a base line, a set of words in a popular advertisement had left such an impact that in the chilling zone of Kargil, the soldier couldn’t resist expressing his desires using brand language.
Brands which manage to seep so effortlessly into consumer psyche are the best sold ones as they represent something about the consumer and his attitude. This is usually backed by making the consumer realize the lack of something otherwise called a need and then going on to explain how to fulfill it. Backed by advertising, branding and effective persuasion it makes the brand name or mantra a usable substitute for language.
Anshul draws doodles which are simple, direct and funny. In this particular one see how blogging wins over 'normal' geniuses.
I’ve been following these promos a few brands have been doing. First ball ka captain, star of the match and what not. It all sounds blasphemous to me. I firmly believe some things are sacrosanct and cannot be tampered with. You can’t get to stand in the field amidst national and international players just because you use a product. That privilege has to be earned through sheer hard work. Obviously the marketing managers think otherwise.
I’m wondering what else this world will come to.
One day Tendulkar will call home, “What’s for dinner, honey.”
“Baigan ka bharta, sweetie.”
“But you know I’m allergic to baigan, loved one. Or do you like me better with a zillion blisters all over?”
“I know, silly. But Kishen Khubchandani likes baigan ka bharta. So that’s what we’re gonna eat.”
“Kishen who?”
“The winner of Visa Visit Sachin contest. He’s coming tonight remember?”
“Never mind. Have you brought the kids from school?”
“No. But they’re on their way.”
“ALONE?”
“Don’t be silly, lord and master-blaster. Gurpreet Gill is bringing them.”
“What…who?”
“The winner of the Chevrolet Drive Your Favourite Cricketer’s Kids Home From School contest.”
I wonder what other sacrosanct areas consumers will pollute...
Disclaimer: All the names and brands mentioned above have simply been put because they came to my mind. None of them has anything to do with me or this post. However I have no objection to any of them using these ideas for promos.
Click on the image to enlarge
a part of it, got her autograph on my copy bought last year when it released.
Coca-Cola doesn't think its customers have enough drink choices. So starting this summer, diners at some California, Georgia, and Utah fast-food joints will get to try a self-serve drink dispenser that pours more than 100 varieties of sodas, juices, teas, and flavored waters. Coke plans to roll out the Freestyle drink dispenser nationwide, eventually putting tens of thousands of them in places such as McDonald's, Burger King, and Willy's Mexican Grill. And while the machine is taking the concept of customer choice to new heights, the most interesting aspect is the technology it's built on. Freestyle will become Coke's front-line robotic army for business intelligence, sending massive amounts of consumption data back to the beverage company's Atlanta headquarters.
Pic and the full article.
