Cheeni kitna lethi ho?

Till the day you stop and confront your oppressor, you wouldn't be free. Till the day you rise up and fight for yourself, no one would fight for you.

If you are the oppressor, look into yourself and see what is your problem. Get care and probably medication to sort your demons out. Because there is a force rising and once it rises, it will wash you away, naked, dry and hurt and you will not be able to look yourself in the mirror.

Kudos and praises to the numerous who face transgressions everyday and still come out expecting change. Time to take up change in your hands and  charge.

Here is a brilliant piece by Anurag. Watch, Share and spread like wild fire. For in this country we worship women as Godesses all powerful.

Mail is better

What do you think about this article? Is it true that all the modern hyped and all so relevant marketing tools of social media are not competent enough to beat the good old mailing technique? Are newsletters, mailer the only option or atleast the most successful option?

Well the article below says that. Here it goes:

In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.
Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online. A new report from marketing data outfit Custora found that over the past four years, onl
ine retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.

Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all. By far the most popular way to get customers was “organic search,” according to the report, followed by “cost per click” ads (in both cases, read: Google).

So can I ignore my facebook account and focus on the mailer? I don't think that is a good idea. I think facebook, twitter or any other account on social media allows you to build a character to your brand and then the original website, brochure and interaction allows you to seal the deal. A good organic mix is important for a successful marketing effort.

Why MasterChef Australia is a good product offering

MasterChef Australia is one of the few excellent product offerings in the recent times. Let me tell you why.

I don't like programs that expect me to park my brains outside and try to sell me sub-standard stuff. A combination of reality show, game, talent quest and cuisine, it has all the elements of at least three programs put together. It teaches things that I would otherwise not learn. It has the excitement, challenge and suspense that make the viewer think, sympathize and decide. Moreover, it includes the viewer in the whole chain, learn something while having fun. Passive, learning.

It takes the grueling, usually unthankful, ruthless work of a Chef to a level where his/her skill is put to test and has a chance of being evaluated by the one that matters most - the customer! It changes your attitude and approach not just towards food but towards work on the whole. The viewer can relate the show to their daily work which makes it more identifiable.

Some takeaways are...

• Any one can cook a marvel dish given three hours, the recipe and all the ingredients, but can one cook the same thing in a stipulated time frame, limited options in terms of the no.of ingredients and in a pressure situation? Which job in the present world has the leisure to take three hours?
• Can work be fun? Guess it is. MC makes it look like fun while working;
• Appreciation or rejection is straight forward and instant feedback is awesome. The fact that the contestants are under constant scrutiny makes it more edgy and practical;
• Creativity is encouraged while teams and individuals are egged to work on different dishes and churn out dazzlers to surprise the judges;
• Working in a team while contributing individually makes it a sight to watch;
• Accentuates physical + psychological effort;
• Scent of failure at every step;
• Need to improvise;
• Keeps non-critical things simple. Like the teams are named red and blue;
• Demonstrates the need for leadership, mentoring and high performance.

I can go on and add more to the list above. I am sure you can too. What I like about the program is that it is well structured, has all the elements I need in a show and best of all, I don't need to park my brains outside. In all it is an offering that is simple yet diverse, enthusiastic, entertaining, accepting, well-packed, practical, emotional, direct and pretty smart. There is your near perfect product offering.

Pic is from Kusut-blogs.

Get Tiger a good PR

Will blog on this soon, consider this as a thought. Tiger was worth a fortune. Worth more media moolah once the scandal broke. Worth much much more now. Just needs a good PR. What do you think? Got any crazy ideas to do that?

U help me?

Entrepreneurs look to consumers to guide business models. Check this post on how consumer psyche plays into making a final product offering.

Tapping into the consumer psyche to influence business decisions has its benefits and drawbacks, the Journal noted. Asking for public opinion is likely the cheapest way to get business advice, and increases the chances that the resulting business will be tailored to clients' needs and wishes. However, there is no guarantee that the advising consumers will end up being the buying consumers, making the latter benefit irrelevant.