Take it raja!

Let me state at the outset that I love the way the team at Bingo has built a good brand and a better aura around it. Bingo ads many not be brilliant like the Zoo-zoos or have superstars selling it but have some insanely stupid logic and catches the viewers attention. This is precisely what makes people skip the Lays charisma and look at Bingo. The taste and flavor isn't much different but has a local touch and sympathizes with the person buying it.

The ads thus stand out among the clutter and manage to stay on the buyers mind long after he had watched it. Here is another brilliant ad. I am sure Bingo is going to stay for quite some time. So take it raja!

Why MasterChef Australia is a good product offering

MasterChef Australia is one of the few excellent product offerings in the recent times. Let me tell you why.

I don't like programs that expect me to park my brains outside and try to sell me sub-standard stuff. A combination of reality show, game, talent quest and cuisine, it has all the elements of at least three programs put together. It teaches things that I would otherwise not learn. It has the excitement, challenge and suspense that make the viewer think, sympathize and decide. Moreover, it includes the viewer in the whole chain, learn something while having fun. Passive, learning.

It takes the grueling, usually unthankful, ruthless work of a Chef to a level where his/her skill is put to test and has a chance of being evaluated by the one that matters most - the customer! It changes your attitude and approach not just towards food but towards work on the whole. The viewer can relate the show to their daily work which makes it more identifiable.

Some takeaways are...

• Any one can cook a marvel dish given three hours, the recipe and all the ingredients, but can one cook the same thing in a stipulated time frame, limited options in terms of the no.of ingredients and in a pressure situation? Which job in the present world has the leisure to take three hours?
• Can work be fun? Guess it is. MC makes it look like fun while working;
• Appreciation or rejection is straight forward and instant feedback is awesome. The fact that the contestants are under constant scrutiny makes it more edgy and practical;
• Creativity is encouraged while teams and individuals are egged to work on different dishes and churn out dazzlers to surprise the judges;
• Working in a team while contributing individually makes it a sight to watch;
• Accentuates physical + psychological effort;
• Scent of failure at every step;
• Need to improvise;
• Keeps non-critical things simple. Like the teams are named red and blue;
• Demonstrates the need for leadership, mentoring and high performance.

I can go on and add more to the list above. I am sure you can too. What I like about the program is that it is well structured, has all the elements I need in a show and best of all, I don't need to park my brains outside. In all it is an offering that is simple yet diverse, enthusiastic, entertaining, accepting, well-packed, practical, emotional, direct and pretty smart. There is your near perfect product offering.

Pic is from Kusut-blogs.

I'll Be There for You

So no one told you life was going to be this way.
Your job's a joke, you're broke, you're love life's DOA.
It's like you're always stuck in second gear,
Well, it hasn't been your day, your week, your month, or even your year.

But, I'll be there for you, when the rain starts to pour.
I'll be there for you, like I've been there before.
I'll be there for you, cause you're there for me too.

You're still in bed at ten, the work began at eight.
You've burned your breakfast, so far, things are going great.
Your mother warned you there'd be days like these,
But she didn't tell you when the world has brought you down to your knees.

That, I'll be there for you, when the rain starts to pour.
I'll be there for you, like I've been there before.
I'll be there for you, cause you're there for me too.

No one could ever know me, no one could ever see me.
Seems like you're the only one who knows what it's like to be me.
Someone to face the day with, make it through all the rest with,
Someone I'll always laugh with, even at my worst, I'm best with you.

It's like you're always stuck in second gear,
Well, it hasn't been your day, your week, your month, or even your year.

But, I'll be there for you, when the rain starts to pour.
I'll be there for you, like I've been there before.
I'll be there for you, cause you're there for me too.

--- Rembrandts - Friends Lyrics

Crime Sells

I think it is sickening to see people kill and do criminal acts on screen or do we enjoy it?

I think people enjoy it!
· Look at the fight scenes in the movies, public, parliament
· Late night shows about how a criminal acted, why he did and sometimes they enact it on screen. Extremely detailed description is given about the act as if they are glorifying it
· A child crying and begging attracts no attention but two people fighting gathers a group enjoy! Some even join!

The moral of the story is pain, crime sell. As a marketer you need to understand how to use this to position your product! How efficiently you do it decides your success.