Mail is better

What do you think about this article? Is it true that all the modern hyped and all so relevant marketing tools of social media are not competent enough to beat the good old mailing technique? Are newsletters, mailer the only option or atleast the most successful option?

Well the article below says that. Here it goes:

In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.
Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online. A new report from marketing data outfit Custora found that over the past four years, onl
ine retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.

Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all. By far the most popular way to get customers was “organic search,” according to the report, followed by “cost per click” ads (in both cases, read: Google).

So can I ignore my facebook account and focus on the mailer? I don't think that is a good idea. I think facebook, twitter or any other account on social media allows you to build a character to your brand and then the original website, brochure and interaction allows you to seal the deal. A good organic mix is important for a successful marketing effort.

Do you matter?

Do you matter?

You would if you...

• Deliver extra
• Do the new
• Take initiative
• Take ownership
• Don't wait for time
• Don't wait for the right time
• Create opportunities
• Break chains
• Open doors
• Keep running
• Outperform

Now, do you matter?

 

Go off grid and rethink

You need to focus what you want to do and stay focused. Prioritize and then plan ahead. Spend sometime every time to plan and them go for the kill.

Going off grid, reading a book, thinking what you have done this year and what you want to do the next and planning ahead gives you an advantage you never knew!

All pics displayed here can be downloaded and used for free. Just give a link here. You can find more pics here: t3i photography.

Implementing strategy

Small drops maketh an ocean. This is very true when it comes to the strategy adopted to any firm. Each and every step, decision, policy has a measurable impact on how the firm’s strategy is going to get effected. In such a scenario, managers should be extremely cautious about what they are doing and how they are doing as they must keep the strategic objective as a guideline or beacon to guide their path towards it. Strategy adopted are critical as they affect the lifeline of the society and in many ways depict the choices made by their suppliers, customers and management.

Planning on paper is very easy, implementing it is not as easy, and succeeding while doing it is tough. So it is very important to have a strategic plan, draw up a strategy, objectives, goals and a solid implementation strategy. Inclusion of all the plans and breaking down them to small modules, assigning time lines for each task, appointing and delegating each module to responsible managers is very important. This would ensure that the progress is monitored and how it would affect the final objective.

Don't know how to do all this? Take a notepad, pencil and observe your mom working in the kitchen :)