Leader
Saturday, June 22, 2013
Sunday, July 5, 2009
Promotion vs commotion
I’ve been following these promos a few brands have been doing. First ball ka captain, star of the match and what not. It all sounds blasphemous to me. I firmly believe some things are sacrosanct and cannot be tampered with. You can’t get to stand in the field amidst national and international players just because you use a product. That privilege has to be earned through sheer hard work. Obviously the marketing managers think otherwise.
I’m wondering what else this world will come to.
One day Tendulkar will call home, “What’s for dinner, honey.”
“Baigan ka bharta, sweetie.”
“But you know I’m allergic to baigan, loved one. Or do you like me better with a zillion blisters all over?”
“I know, silly. But Kishen Khubchandani likes baigan ka bharta. So that’s what we’re gonna eat.”
“Kishen who?”
“The winner of Visa Visit Sachin contest. He’s coming tonight remember?”
“Never mind. Have you brought the kids from school?”
“No. But they’re on their way.”
“ALONE?”
“Don’t be silly, lord and master-blaster. Gurpreet Gill is bringing them.”
“What…who?”
“The winner of the Chevrolet Drive Your Favourite Cricketer’s Kids Home From School contest.”
I wonder what other sacrosanct areas consumers will pollute...
- Use Castrol Motor Fuel and drive the Chandrayaan 2. If ‘drive’ is the right word
- Google search users get to head CBI for a day
- Hindustan Times readers get to sit through the ballot counting
- Thums up drinkers get to present the Param Vir Chakra
- Ford drivers get to drive one of the tankers in the republic day parade
- Zippo users get to ride with the firemen when they’re on the job
- Saffola users get to attend a bypass. And maybe insert the first vein flow in the patient
Disclaimer: All the names and brands mentioned above have simply been put because they came to my mind. None of them has anything to do with me or this post. However I have no objection to any of them using these ideas for promos.
Friday, January 9, 2009
The +ve side of Stayam
A msg from unknown Satyamite…
Dear all of my Satyamites,
Yesterday will be a memorable day to us throughout our life. Little bit of business & human nature knowledge is forcing me to write few of my thoughts (Please ignore them if they doesn’t make any sense). Ask yourself who is worst affected by all this mayhem. Is it u & me (employees), Govt or Satyam & Ramalingaraju ?. My conviction says that employees of any MNC are associated to that company as long as they don’t have any better option, the best thing government can do for a company is to keep itself away from it. But there was a visionary who created wealth for a nation for 20 years, the only thing that cannot be separated from Satyam for these 20 years & ahead also if Satyam remains was\is a name called “Ramalinga Raju”. Fortunately I got some 15 min of time talking to him when i was an ELTP. He’s much softer then we see him. Imagine what would be going on in his mind when he was writing yesterday’s letter accepting all the things which he did only to save his company. All have made him scapegoat for what has happened & left the company keeping their integrity intact. He was cursed badly for putting the money of a public limited company into his family driven company but it only now clear that how he was transferrring the risk from 50,000 people to his two sons & his known-integrity.
The worst which can happen to we the employees is that we are out of our current job, jobless for time being & then again getting a job which we deserve & our families will be worried for us(as they are always). But a relatively bitter truth will be for the Raju-family who will be annoyed for ages & will be treated as miscreants by those who do not know the truth or more about Greedy investors & money market. And the truth is that he has not stolen some thousand crores rupees into his own pocket, it was a bubble he created which busted. (And every other company on earth does so, being wary of not getting trapped)
One more thing which annoys me is does a philanthropist guy deserve this disgraceful exit ? I really feel sad about the way he’s been portrait in the media. Our rustic fellows have already started comparing him with Harshad Mehta. Tell me any incident in corporate India where any chairman has dared to confess such irregularities in his own firm. And believe me it takes hell lot of guts to accept all this publicly. And as I read the news today morning it was published there that even his community members have suggested him not to tell anything and later on he can play with the Indian laws as every politician does in India . But as he mentioned it was all deep regret in his conscience which lead him to confess all this.
I am not at all saying that he’s totally innocent and unaware of what’s been going there but a person who has started a journey called Satyam 20 yrs ago with few associates and made it 4th largest IT Company in India , done all this for sake of his 50000 Satyam family members. In the end i’ll ask only one question to all of my friends,” for whom he has created this bubble, if it was he who was going bankrupt? ”
The day before all this mayhem started, we all were proud to be called as Satyamites and were wearing the Satyam tag displaying our esteem to others, and now due to a single incidence u are feeling awkward to show the same Satyam tag in public?? I don’t know about others, but still I am proud to be a SATYAMITE!!!
