Open with a twist

Very rarely I am surprised by the ads that come out. Coke has one team that continues to amaze me with their creativity and charm. I like the way the team at Coke thinks outside the given arena of marketing and sales and moves on to branding. Here is one more example to see how you can overcome simple communications problem that many of us have gone through during campus initiations in college. Good job Coke.

Coke, Freestyle

Coca-Cola doesn't think its customers have enough drink choices. So starting this summer, diners at some California, Georgia, and Utah fast-food joints will get to try a self-serve drink dispenser that pours more than 100 varieties of sodas, juices, teas, and flavored waters.

Coke plans to roll out the Freestyle drink dispenser nationwide, eventually putting tens of thousands of them in places such as McDonald's, Burger King, and Willy's Mexican Grill. And while the machine is taking the concept of customer choice to new heights, the most interesting aspect is the technology it's built on. Freestyle will become Coke's front-line robotic army for business intelligence, sending massive amounts of consumption data back to the beverage company's Atlanta headquarters.

Pic and the full article.

Eco-friendly options

Each time I have a soft drink and dispose the bottle it crosses my mind. The eco-friendly thought about the bottle being dissolved in environment. I am against all fuss about the eco-friendliness and consequences but am clear about waste. I believe someone somewhere has to start being clear about manners, like disposing your waste in a systematic way. Except for a few people I have never seen any one throwing things in the dustbin. Most of the disposable glasses, tea cups are found on the road, around the dustbin and so on. Coca Cola has thought about this and is planning to come out with an eco-friendly single-use bottle with plant base which can be recycled naturally.

The “PlantBottle” is made from a blend of petroleum-based materials and up to 30 percent plant-based materials. According to the company, the bottles, which are made through a process that turns sugar cane and molasses into a component for polyethylene terephthalate (PET) plastic, are fully recyclable and will be identified with messages on the packages and in stores.

Coke’s effort mirrors moves made by other large bottled water companies all over the world including Pepsi to help the cause. I think each individual should make this a habit to be clean and dispose the waste as required. Good going Coke.