Recent sales data obtained from Food Bazaar - Supermarket chain of 158+ stores, Morgan Stanley has analyzed the top performing brands. Here is an excerpt from the study.
The winners and Losers are decided by Top Sales Data.
Top 5 Food Brands in Food Bazaar are,
- Britannia
- Maggi - Nestle
- Parle
- Kellogs
- Horlicks - Glaxo Smithkline
Red Label was the biggest gainer, and Cadbury's chocolate was the biggest loser in the top 15 Food Brands over last year.
Top 5 Non-Food Brands are,
HUL's Pears was the biggest gainer, and P&G's Whisper was the biggest loser in top 15 Food Brands over last year.
Top 5 Gainers w.r.t their performance in previous year,
- Godrej Tea
- Nilons
- Quaker
- Lalaji - Bikanear Namkeen
- Lehar
Interestingly, five of the 15 biggest up movers in food brands doing well were beverage brands, with Coca Cola being the biggest beneficiary.
Top 5 Losers are,
- Dukes
- Appy Fizz
- Safal
- Top Ramen
- FreshGold
ITC's Bingo, which was one largest gainers in food last year, surprisingly was one of the biggest losers in this year's MT, slipping seven ranks.
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