Google+ Positive Psychologist

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Saturday, August 23, 2008

ICICI Phone Banking Group moves to Hyderabad

India's top private-sector lender, ICICI Bank, plans to consolidate its call centre operations in Hyderabad,the media reported on Saturday.

ICICI Bank, also listed in New York, will shift operations from its Mumbai, Chennai and Bangalore centres to Hyderabad, the paper said citing K. Ramkumar, ICICI group head of human resources.

"As we grow, we will eliminate inefficiencies. Logically, it is a better idea for us to move to Hyderabad from where we can handle our back office and technology functions more cost effectively," he said in the report.

However, a small part of the back-office work would continue to be handled in Mumbai, he added.

The Hyderabad call centre already employs 2,500 executives, while the two call centres in Mumbai have 1,800-2,000 people, the paper said.

Last month, ICICI Bank posted an unexpected 6.1 percent fall in quarterly net profit, hit by investment losses and slowing credit growth.

This means a good growth of BPO based job opportunities in Hyderabad.

Permission Marketing: References

Lovely has a point on Social Marketing. What happens if your doctor or lawyer or friend approaches your family or friends quoting you as a reference? What are the implications?

First, you loose the trust, feel cheated. Then your friends loose faith on you for giving out their personal info. The doc/lawyer will loose out from both. He lost your friend as well as the existing one: You. So how do we use the network of others or contacts to increase your clients? How do you sell your product / service to a network?

Simple. Permission marketing applies here as well. You approach the first one and then ensure they are happy and extremely satisfied with your product/service and then you go further asking for a reference. Your offer should be the best and outstanding. Ask them to approach or introduce you first. Then make your move. Fix an appointment and meet. The advantage here is that the prospect knows about you, your product, what to expect, how to react and so on and you have already closed half-the deal. It would be easy for them as well, as this is an existing relationship extended. The reference makes all the difference. I call it Social Marketing.

Lookalike: Statement?


While the status of his relationship with girlfriend Katrina Kaif remains unclear, professionally, Salman Khan is busy with his pet project “Veer”, a film he himself has scripted and is extremely passionate about. News has just come in that he has found a Katrina lookalike to act as his leading lady in “Veer”.

The hunt was on for a fair skinned girl and a Mumbai girl has finally been selected, and is currently undergoing training. We know how after his split with Aishwarya Rai, he found Sneha Ullal, an Ash lookalike, to star in his home production “Lucky”. And now a Kat lookalike. Is their a message in this about the status of his relationship with Katrina?

Friday, August 22, 2008

Lessons from Chiru

Shift the focus!

Though his fans were expecting that he would launch the party on his birthday, he preferred to do it on the birth anniversary of Mother Teresa.

The actor told his maiden press conference on Sunday that he was inspired by Mother Teresa, who dedicated her life to serve the needy.

Chiru, who has been acting in films for 30 years, was already engaged in social service and runs a blood and eye bank here. As he dons a new role, his fans are eagerly waiting to see him as the next Andhra Pradesh chief minister.

Thursday, August 21, 2008

Hancock Customized




We were at Forum, Bangalore and found this. Normal Hancock posters had New York's buildings but Indian posters had Taj Mahal. Customization at its best. Even superheroes need customization!

Positioning a brand in the customized manner is necessary to be endearing to the people.

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

-- Nelson Mandela

Big Bore 2

She was the tormentor in Big Brother and had got a lot of flak for her allegedly racist comments against Shilpa Shetty. Jade Goody was once again in the headlines after she came to India to participate in the Indian version of Big Boss to give the audience a glimpse of the real her.

With Jade Goody on her way back to the UK, speculations are rife whether bikini babe Sherlyn Chopra will be replaced with her in 'Bigg Boss' to boost the hoopla.

“But for Sherlyn to say 'yes' to 'Bigg Boss', she needs a great incentive,” said her publicist Dale Bhagwagar. "Only if she gets what she deserves to be away for a full three months from the promotions of her latest musical success 'Dard-e-Sherlyn', will she agree to be on the show," he added.

So move off Jade its time for cool chicks! This is already fixed.

You know what, I have a strong feeling Jade will be back to the show and Rakhi will win this version.

iPhone 3g?

The pricing announced by the two mobile providers is: Rs. 31,000 for the model with 8 gigabytes of memory and Rs. 36,100 for the 16 GB model. This price is a bundle of their Internet-plus-cellular service with the handset.

This might seem stiff compared to the current price of the 3G iPhone in the U.S. — $199 (about Rs. 8500). But that is the price charged by telecom provider AT&T, who adds different tariff slabs for the services. Since they tend to be much higher in the West compared to India, they heavily subsidise the phone and make their money by tying the customer to annual subscriptions. Read full story.

I got a call today from Airtel that I can be one of the first to have iPhone in India by paying 5K today and the remaining 31K on Friday. A total of 36K? Will I buy it. Sorry. Because its too costly and I am not even sure what all functions will work in India and have no assurance from either Airtel or Vodafone about the same. I think both these companies have taken a bold step by going for too much margin. The number of people who look for iPhone are going to be a disappointed lot as this is a huge price and was not expected. When any product is priced too high when the margin is known to the customer it might backfire. I think it would with iPhone in India. Lets see what people think.



Wednesday, August 20, 2008

Lessons from The Republic of Phelps

Piyush, the sale-u, said, "If Phelps was a nation participating separately in the Beijing Olympics, he would be ranked 7th or 8th in the list of medals!"

What made Phelps so dear to the world?
He came, he swam, he conquered.

He said he would come for the 8 medals and win, all gold. Then he did! What do we learn from this? Check these:
  • Dream big
  • Dream clear
  • Dream realistic
  • Work hard
  • Love your dream
  • Patience pays
  • Hard work pays
  • Have the passion, motivation, zeal to realize your dream
  • One motivated committed person is more than an army of losers
What do you think?

Tuesday, August 19, 2008

Mera bharat mahan

Kill a brand, indirectly

When a company decides to introduce a brand does it check if it is killing any brand from its umbrella. I think sometimes the positioning is not that easy as it looks. It means that the brand may step into its own territory by positioning a brand in the wrong way.

Look at R1 and R15. Look at both of them. Both seem good, same in structure, looks and style. May be only Arun will be able to find the difference. I don't, at least not in the first look. Now there is a huge difference between the prices. R1 cost around 10 lakhs while R15 costs 1.08 lakhs. I agree that the consumer looking for R15 will be different from the one looking at R1. But if I am looking at R1 and have spent 10 lakhs on a bike while a similar looking bike from the same stable is available in the market for 1 lakh. Will I feel bad? I think Yes.

Arun has a different argument. R1 is not a commuter bike and floats a 1000 cc engine and is for the higher segment. Its a bigger bike and looks grand. If you look both of them together, you will find the difference. Only 2% of the entire bike segment and only 10 may be there in Bangalore. His argument is Yamaha brought R15 so that a middle class person will be able to own a bike that has all the features a sports bike should have, almost like R1. So it is ok to introduce R15 in to the market. About 400 bikes have sold out in Bangalore on the day of its launch. So if the market is paying so much to get the bike that 'looks' like R1 why not introduce it into the market and capitalise on the craze?

Seems a good argument. What do you think?

Monday, August 18, 2008

پرویز مشرف , Next is WHO?


Pervez Musharraf (پرویز مشرف) is the fourth leader to come to power in Pakistan by force. Many more may come as the political situation is not stable. Any democracy should be strong and act responsibly to uphold freedom of the people. Hope Pakistan moves towards freedom, brotherhood, peace and democracy.

Any force stays as long as its anti-force gains strength. No force has reigned the planet continuously. Pervez is no exception.

All the best Pakistan.

Create an opportunity



If opportunity doesn't knock your door, create one!

Sunday, August 17, 2008

Balapuwaduge Ajantha Winslo Mendis

Balapuwaduge Ajantha Winslo Mendis worked as a gunner in the Srilankan army. No wonder he is successful and passionate. Old habits die hard. When winning becomes a habit you need to be really persistent in what you do.

Despite being a star cricketer, winning many awards Mendis enlisted to the army as his father, who was the sole breadwinner for his family, died of heart attack. He didn't complain! All winners are hard workers and beat many odds to win. On the other hand we have people cribbing and whining. His laurels in cricket have earned him promotions in the army ranks. He is a Second Lieutenant now in the Sri Lankan Army!

Are you a winner?

212 Movie

Sarah sent me this...



Heard of the 212 movie? Watch it here

Saturday, August 16, 2008

13 District Chasing Scene



Best Chasing Scene ever!


David Belle, the founder of parkour, appears in the film as one of the main characters.

Parkour (sometimes abbreviated to PK) or l'art du déplacement(English: the art of movement) is an activity with the aim of moving from one point to another as efficiently and quickly as possible, using principally the abilities of the human body. It is meant to help one overcome obstacles, which can be anything in the surrounding environment—from branches and rocks to rails and concrete walls—and can be practised in both rural and urban areas. Parkour practitioners are referred to as traceurs, or traceuses for females.

Founded by David Belle in France, parkour focuses on practising efficient movements to develop one's body and mind to be able to overcome obstacles in an emergency

Go kiss the world!

Chethan sent me this nice piece...


Some experience shared by Subroto Bagchi at the Indian Institute of Management, Bangalore.

I was the last child of a small-time government servant, in a family of five brothers. My earliest memory of my father is as that of a District Employment Officer in Koraput, Orissa. It was and remains as back of beyond as you can imagine. There was no electricity; no primary school nearby, and water did not flow out of a tap. As a result, I did not go to school until the age of eight; I was home-schooled. My father used to get transferred every year. The family belongings fit into the back of a jeep - so the family moved from place to place and, without any trouble. My Mother would set up an establishment and get us going. Raised by a widow who had come as a refugee from the then East Bengal, she was a matriculate when she married my Father. My parents set the foundation of my life and the value system, which makes me what I am today and largely, defines what success means to me today. As District Employment Officer, my father was given a jeep by the government. There was no garage in the office, so the jeep was parked in our house. My father refused to use it to commute to the office. He told us that the jeep is an expensive resource given by the government - he reiterated to us that it was not 'his jeep' but the government's jeep. Insisting that he would use it only to tour the interiors, he would walk to his office on normal days. He also made sure that we never sat in the government jeep - we could sit in it only when it was stationary. That was our early childhood lesson in governance - a lesson that corporate managers learn the hard way, some never do.

The driver of the jeep was treated with respect due to any other member of my Father's office. As small children, we were taught not to call him by his name. We had to use the suffix 'dada' whenever we were to refer to him in public or private. When I grew up to own a car and a driver by the name of Raju was appointed - I repeated the lesson to my two small daughters. They have, as a result, grown up to call Raju, 'Raju Uncle' - very different from many of their friends who refer to their family drivers as 'my driver'. When I hear that term from a school or college-going person, I cringe. To me, the lesson was significant - you treat small people with more respect than how you treat big people.

It is more important to respect your subordinates than your superiors.
Our day used to start with the family huddling around my Mother's chulha - an earthen fire place she would build at each place of posting where she would cook for the family. There was no gas, nor electrical stoves. The morning routine started with tea. As the brew was served, Father would ask us to read aloud the editorial page of The Statesman's 'muffosil' edition - delivered one day late. We did not understand much of what we were reading. But the ritual was meant for us to know that the world was larger than Koraput district and the English I speak today, despite having studied in an Oriya medium school, has to do with that routine. After reading the newspaper aloud, we were told to fold it neatly. Father taught us a simple lesson. He used to say, "You should leave your newspaper and your toilet, the way you expect to find it.


That lesson was about showing consideration to others. Business begins and ends with that simple precept.

Government houses seldom came with fences. Mother and I collected twigs and built a small fence. After lunch, my Mother would never sleep. She would take her kitchen utensils and with those she and I would dig the rocky, white ant infested surrounding. We planted flowering bushes. The white ants destroyed them. My mother brought ash from her chulha and mixed it in the earth and we planted the seedlings all over again. This time, they bloomed. At that time, my father's transfer order came. A few neighbors told my mother why she was taking so much pain to beautify a government house, why she was planting seeds that would only benefit the next occupant. My mother replied that it did not matter to her that she would not see the flowers in full bloom. She said, "I have to create a bloom in a desert and whenever I am given a new place, I must leave it more beautiful than what I had inherited".

That was my first lesson in success. It is not about what you create for yourself, it is what you leave behind that defines success.

Over the many intervening years, I grew up, studied, joined the industry and began to carve my life's own journey. I began my life as a clerk in a government office, went on to become a Management Trainee with the DCM group and eventually found my life's calling with the IT industry when fourth generation computers came to India in 1981. Life took me places - I worked with outstanding people, challenging assignments and traveled all over the world. In 1992, while I was posted in the US, I learnt that my father, living a retired life with my eldest brother, had suffered a third degree burn injury and was admitted in the Safderjung Hospital in Delhi. I flew back to attend to him - he remained for a few days in critical stage, bandaged from neck to toe. The Safderjung Hospital is a cockroach infested, dirty, inhuman place. The overworked, under-resourced sisters in the burn ward are both victims and perpetrators of dehumanized life at its worst. One morning, while attending to my Father, I realized that the blood bottle was empty and fearing that air would go into his vein, I asked the attending nurse to change it. She bluntly told me to do it myself. In that horrible theater of death, I was in pain and frustration and anger. Finally when she relented and came, my Father opened his eyes and murmured to her, "Why have you not gone home yet?" Here was a man on his deathbed but more concerned about the overworked nurse than his own state. I was stunned at his stoic self.

There I learnt that
there is no limit to how concerned you can be for another human being and what is the limit of inclusion you can create.

My father died the next day.
Two years back, at the age of eighty-two, Mother had a paralytic stroke and was lying in a government hospital in Bhubaneswar. I flew down from the US where I was serving my second stint, to see her. I spent two weeks with her in the hospital as she remained in a paralytic state. She was neither getting better nor moving on. Eventually I had to return to work. While leaving her behind, I kissed her face. In that paralytic state and a garbled voice, she said, "Why are you kissing me, go kiss the world." Her river was nearing its journey, at the confluence of life and death, this woman who came to India as a refugee, raised by a widowed mother, no more educated than high school, married to an anonymous government servant whose last salary was Rupees Three Hundred, robbed of her eyesight by fate and crowned by adversity - was telling me to go and kiss the world!
Success to me is about vision. It is the ability to rise above the immediacy of pain. It is about imagination. It is about sensitivity to small people. It is about building inclusion. It is about connectedness to a larger world existence. It is about personal tenacity. It is about giving back more to life than you take out of it.


It is about creating extraordinary success with ordinary lives.

Thank you very much; I wish you good luck and Godspeed.

Go, kiss the world.

Friday, August 15, 2008

Consumer Psyche

Consumer Psyche explains how marketers try and sell. What you are made to believe, the story behind it. The idea is to understand the behaviour of Indian Consumers, why they behave how they behave. Is there any easy way to figure it out? What are the trends that are followed?

What triggers the actions of a person? How can we make a person behave in a way we need and how can we not? Is there a way to make a person think and react in a way we want for a particular situation and in all others behave in his own way? Isn't this amazing?

Well through this Blog: Consumer Psyche, I would like to check and see what all lessons I learn along my way. Welcome aboard! Its a long voyage! Wish me luck.

Regards,

Vamshi Krishna/Tiger

Lil Tribute



Jayahe! Jayahe! Jaya Jaya Jaya Jayahe!

Sare jahan se achcha




Let our flag stay high! Stay hard, fast, ahead of all others and make your country proud. Just like Abhinav.


(Look how calm he is and has his emotion under control)

Thursday, August 14, 2008

Happy Independence Day

What does Independence day mean to you?

All my childhood right from my home, school, college, friends and society I was told that it is to celebrate the great feat of showing the British the door and driving them away with nothing but non-violence and Satyagraha. Something that happened over fifty years ago. This was the reason why I could do what I am doing now sitting in my room comfortably blogging! I have food to eat, dresses to wear, a cover over my head and money in the bank. I can roam freely in my city and have an education, 15 bank accounts, 8 credit cards, bike, Internet, my parents have a great job and so on! All I need to do on an Independence day is to wake up late, as there is no office or college, brush late and keep watching TV for to avoid independence day special movies, chat with some unknown online friend, order a pizza with coke and when bored get a DVD (hold on I would order one, thank god for the independent India I have a phone and even the DVD rental guy has one!) and get back to sleep.

Or may be I could call up some of my friends to come over (I hate traveling on a holiday) and play a video game or watch some boring stuff on the idiot box while munching on Big Mac Burgers, sipping coke and watching MTV or some foreign channel! If bored I have my own collection of Bryan Adams, Jackson, Iglesias in my lappie which I can connect to my imported speakers to have an excellent feel of the thump! By evening we could order some junk food and spend chatting up about idiotic bosses, funny colleagues pulling each others leg, cursing the government for the power cuts, thanking Michael Faraday for inventing the generator (Did he?) until each one of us is tired and starts to snore and has to be sent home before they get too comfortable.

Or we can book a ground for playing cricket! Yes it's Independence Day dude! everything has to be booked in advance: movies, hotels, parlors, tourist plans, vehicles and even theme parks as its gonna be crowded to the hilt and spilling. Oh how long since we played cricket.
Bharat scored his all time best score, some 18 runs of 24 balls, and was the man of the match! No he was not the last batsman, he opened the innings. Well, that he can critique Sachin , Saurav, Dhoni and advice BCCI, Ramakant Achrekar is a different issue. But on the field he is the best of us and you know what is the on-field experience. I think it is time for us to play this 15th! We can go to Ohri's in the evening and spend our evening there talking about our exploits and dreaming of 'representing India in the international arena' as Gandhi puts it! No this is the RJ not the 'dhotiwala' Gandhi. He has tatooes, lip and eyebrow piercings and has the f*** word permanently in his vocabulary. He has one good quality though which is that he conserves water; by drinking beer, of course. That seems to be a nice plan for the day! No bosses, no schedules, no targets, no assignments, no profs, no exams, no classes, no problems, no nothing! Only bliss, freedom, independence and masti.

No we don't care if a person dies every 3.6 seconds due to starvation all over the world (I can't feed all?), 36 crore Indians don't eat anything for the day (Good for them no need to enroll in any weight loss program or try very hard to achieve Kareena's Zero figure or Sharukh's Six pack), women are beaten, molested, killed, made to work hard, underpaid (I don't do it nor is it done to any of my friends or relatives. So why bother?). I don't care if people beat up each other, loot kill or die on the streets in some other state or some other colony or street (I am safe right). I dont care if children are malnourished, uneducated, illegally employed, beg on the streets and are traded like animals (Not mine and I don't do). I read this news everyday! So I don't care! I don't care if Mala's (my maid servant) daughter drops out of school as she couldn't afford the fees (its her bad luck), if some one dies in the traffic (Must have ignored the seatbelt! Thank God I am insured). I don't care if the prices rise (I have a decent salary and why the heck is government doing anything about it?). Pass on the Bangalore times, lemme check the latest fashion fad and I should add a reminder in my new 16 GB iPhone 3G to pick it up from Garuda tomorrow! What should I do otherwise? Pick up some Tee from my 500 odd old ones stuffed in the cup board? BTW I should give the green one to Mala's elder son on Independence day! He has been nagging me for an old dress for long. You know what I like this one. I bought it when I was in my 10th class in 1996. I should send a mail to my boss justifying why I should get my hike this month mildly threatening that I would quit unless it is hiked. Hey I should also check my email and ensure that I forward an email to everyone in my address book a nice greeting wishing them happy Independence day!

Oh! I should check where I have kept the small trinket of Indian tricolor that I have been saving for the last 4 years. I remember using it on 24th January (was it 24th or 26th?) when all my office colleagues were going 'Ooh' and 'Aah' when I pinned it to my Lee jacket, right over my heart. I don't want to buy one this year, it has become costly! Who would pay 7 Rs for the trinket? I am not a politician! BTW, I have to feign illness tomorrow and go without makeup. There is some blood donation camp at work and they want some free donors. C'mon I am not succumbing to the Dracula (
Pranitha)!

Lemme tell you about Pranitha here. She is sick, emotionally depressed and such not-a-fun aunty types who doesnot have any sense of humour. She spends all her time reading some stupid books, writing silly articles about child care, women health, litreracy and stuff. Dracula is what we call her. She organizes all the blood donation camps, comes around with a box slit in the top begging for alms (collecting funds) for some stupid child's operation in some government hospital, or to pay some dropouts fees and so on. Though I like to relieve my purse of all unwanted coins (It gets heavy with all the coins in it) its her peaceful, smiling face that hurts me a lot. She wears shabby clothes (must have been from the Egyptian Mummies), no make up, no perfume and so on! You know what? She oils her hair and comes to office that way! You should never go shopping with her or for that matter anywhere! All the beggars, hawkers on the street know her and mill around her calling Pranitha didi and flash their unkempt, diseased, shabby, dirty teeth and hold her hand. She thinks it is cool!!! Yaak! She even visited a mental asylm on her b'day and treated all the dumbos there, spent her full evening there! Gimme a break. After all what all changes can she make? Can she change the whole of India? Can she eradicate poverty, unemployment, disease, pain from all the opressed? C'mon, she is not a Gandhi or Bose. The funny part is she think so! She thinks if all the employed in India help 2 poor people in a year all poverty would be eradicated by 2020! Some vision though! I hate her. We hate her. Every one I know hates her. So she must be having a lot of stupid plan for this 14th and15th. I should make a conscious effort to skip her this time. I couldn't do it last year. She was wearing a white cotton sari and had a flag on chest and washed! her hair and was so so cool, beautiful that everyone just followed her to the Draculian table to give blood. Some said she looked soo peaceful and happy! May be yes. She always is! I can be fooled once, but not again.

So unless you are like this old aunty Pranitha and want to waste your time helping someone, doing something for the country stuff? chill out and plan to have a blast and tell me what you did on this Independence day! As for me, I would rock , blast and have a hell of a time from morrow till Sunday!

Happy Independence Day!

Wednesday, August 13, 2008

What you said!

Do you think alcoholic beverages should carry more prominent warning messages?

Yes: 82.5%
No: 17.5%

No. of votes: 17

Poll closed on 12.08.08

Tuesday, August 12, 2008

The Legend of theTata: Worth the read

This is a very absorbing story . It is a bit long but very interesting.

It was probably the April of 1974. Bangalore was getting warm and gulmohars were blooming at the IISc campus. I was the only girl in my postgraduate department and was staying at the ladies' hostel. Other girls were pursuing research in different departments of Science.

I was looking forward to going abroad to complete a doctorate in computer science. I had been offered scholarships from Universities in the US ... I had not thought of taking up a job in India .

One day, while on the way to my hostel from our lecture-hall complex, I saw an advertisement on the notice board. It was a standard job-requirement notice from the famous automobile company Telco (now Tata Motors)... It stated that the company required young, bright engineers, hardworking and with an excellent academic background, etc.

At the bottom was a small line: 'Lady Candidates need not apply.'

I read it and was very upset. For the first time in my life I was up against gender discrimination.

Though I was not keen on taking up the job, I saw it as a challenge. I had done extremely well in academics, better than most of my male peers...
Little did I know then that in real life academic excellence is not enough to be successful?

After reading the notice I went fuming to my room. I decided to inform the topmost person in Telco's management about the injustice the company was perpetrating. I got a postcard and started to write, but there was a problem: I did not know who headed Telco

I thought it must be one of the Tatas. I knew JRD Tata was the head of the Tata Group; I had seen his pictures in newspapers (actually, Sumant Moolgaokar was the company's chairman then) I took the card, addressed it to JRD and started writing. To this day I remember clearly what I wrote.

'The great Tatas have always been pioneers. They are the people who started the basic infrastructure industries in India , such as iron and steel, chemicals, textiles and locomotives they have cared for higher education in India since 1900 and they were responsible for the establishment of the Indian Institute of Science. Fortunately, I study there. But I am surprised how a company such as Telco is discriminating on the basis of gender.'

I posted the letter and forgot about it. Less than 10 days later, I received a telegram stating that I had to appear for an interview at Telco's Pune facility at the company's expense. I was taken aback by the telegram. My hostel mate told me I should use the opportunity to go to Pune free of cost and buy them the famous Pune saris for cheap! I collected Rs30 each from everyone who wanted a sari when I look back, I feel like laughing at the reasons for my going, but back then they seemed good enough to make the trip.

It was my first visit to Pune and I immediately fell in love with the city.

To this day it remains dear to me. I feel as much at home in Pune as I do in Hubli, my hometown. The place changed my life in so many ways. As directed, I went to Telco's Pimpri office for the interview.

There were six people on the panel and I realized then that this was serious business.

'This is the girl who wrote to JRD,' I heard somebody whisper as soon as I entered the room. By then I knew for sure that I would not get the job. The realization abolished all fear from my mind, so I was rather cool while the interview was being conducted.

Even before the interview started, I reckoned the panel was biased, so I told them, rather impolitely, 'I hope this is only a technical interview.'

They were taken aback by my rudeness, and even today I am ashamed about my attitude.
The panel asked me technical questions and I answered all of them.

Then an elderly gentleman with an affectionate voice told me, 'Do you know why we said lady candidates need not apply? The reason is that we have never employed any ladies on the shop floor. This is not a co-ed college; this is a factory. When it comes to academics, you are a first ranker throughout. We appreciate that, but people like you should work in research laboratories.

I was a young girl from small-town Hubli. My world had been a limited place.

I did not know the ways of large corporate houses and their difficulties, so I answered, 'But you must start somewhere, otherwise no woman will ever be able to work in your factories.'

Finally, after a long interview, I was told I had been successful. So this was what the future had in store for me. Never had I thought I would take up a job in Pune. I met a shy young man from Karnataka there, we became good friends and we got married.

It was only after joining Telco that I realized who JRD was: the uncrowned king of Indian industry. Now I was scared, but I did not get to meet him till I was transferred to Bombay. One day I had to show some reports to Mr Moolgaokar, our chairman, who we all knew as SM. I was in his office on the first floor of Bombay House (the Tata headquarters) when, suddenly JRD walked in. That was the first time I saw 'appro JRD'. Appro means 'our' in Gujarati. This was the affectionate term by which people at Bombay House called him.

I was feeling very nervous, remembering my postcard episode. SM introduced me nicely, 'Jeh (that's what his close associates called him), this young woman is an engineer and that too a postgraduate.

She is the first woman to work on the Telco shop floor.' JRD looked at me. I was praying he would not ask me any questions about my interview (or the postcard that preceded it).

Thankfully, he didn't. Instead, he remarked. 'It is nice that girls are getting into engineering in our country. By the way, what is your name?'

'When I joined Telco I was Sudha Kulkarni, Sir,' I replied. 'Now I am Sudha Murthy.' He smiled and started a discussion with SM. As for me, I almost ran out of the room.

After that I used to see JRD on and off. He was the Tata Group chairman and I was merely an engineer. There was nothing that we had in common. I was in awe of him.

One day I was waiting for Murthy, my husband, to pick me up after office hours. To my surprise I saw JRD standing next to me. I did not know how to react. Yet again I started worrying about that postcard. Looking back, I realize JRD had forgotten about it. It must have been a small incident for him, but not so for me.

'Young lady, why are you here?' he asked. 'Office time is over.' I said, 'Sir, I'm waiting for my husband to come and pick me up.' JRD said, 'It is getting dark and there's no one in the corridor.

I'll wait with you till your husband comes.'

I was quite used to waiting for Murthy, but having JRD waiting alongside made me extremely uncomfortable.

I was nervous. Out of the corner of my eye I looked at him. He wore a simple white pant and shirt. He was old, yet his face was glowing. There wasn't any air of superiority about him. I was thinking, 'Look at this person. He is a chairman, a well-respected man in our country and he is waiting for the sake of an ordinary employee.'

Then I saw Murthy and I rushed out. JRD called and said, 'Young lady, tell your husband never to make his wife wait again.' In 1982 I had to resign from my job at Telco. I was reluctant to go, but I really did not have a choice. I was coming down the steps of Bombay House after wrapping up my final settlement when I saw JRD coming up. He was absorbed in thought. I wanted to say goodbye to him, so I stopped. He saw me and paused.

Gently, he said, 'So what are you doing, Mrs. Kulkarni?' (That was the way he always addressed me.) 'Sir, I am leaving Telco.'

'Where are you going?' he asked. 'Pune, Sir. My husband is starting a company called Infosys and I'm shifting to Pune.'

'Oh! And what will you do when you are successful.'

'Sir, I don't know whether we will be successful.' 'Never start with diffidence,' he advised me 'Always start with confidence. When you are successful you must give back to society. Society gives us so much; we must reciprocate. Wish you all the best.'

Then JRD continued walking up the stairs. I stood there for what seemed like a millennium. That was the last time I saw him alive.

Many years later I met Ratan Tata in the same Bombay House, occupying the chair JRD once did. I told him of my many sweet memories of working with Telco. Later, he wrote to me, 'It was nice hearing about Jeh from you.
The sad part is that he's not alive to see you today.'

I consider JRD a great man because, despite being an extremely busy person, he valued one postcard written by a young girl seeking justice. He must have received thousands of letters everyday. He could have thrown mine away, but he didn't do that. He respected the intentions of that unknown girl, who had neither influence nor money, and gave her an opportunity in his company. He did not merely give her a job; he changed her life and mindset forever.

Close to 50 per cent of the students in today's engineering colleges are girls. And there are women on the shop floor in many industry segments. I see these changes and I think of JRD. If at all time stops and asks me what I want from life, I would say I wish JRD were alive today to see how the company we started has grown. He would have enjoyed it wholeheartedly.

My love and respect for the House of Tata remains undiminished by the passage of time. I always looked up to JRD. I saw him as a role model for his simplicity, his generosity, his kindness and the care he took of his employees. Those blue eyes always reminded me of the sky; they had the same vastness and magnificence.
(Sudha Murthy is a widely published writer and chairperson of the Infosys Foundation involved in a number of social development initiatives. Infosys chairman Narayana Murthy is her husband.)

Article sourced from: Lasting Legacies (Tata Review- Special Commemorative Issue 2004), brought out by the house of Tatas to commemorate the 100th birth anniversary of JRD Tata on July 29, 2004 .

Monday, August 11, 2008

Abhinav Bindra makes India proud


Gold medalist Abhinav Bindra of India (C), the runner-up Zhu Qinan of China (L) and bronze winner Henri Hakkinen of Finland pose for pictures on podium during awarding ceremony of men's 10m air rifle final of Beijing Olympic Games at Beijing Shooting Range Hall in Beijing, China, Aug. 11, 2008. (Xinhua/Jiao Weiping)

The Khel Ratna was well deserved.

舞动的北京 : 同一個世界 同一個夢想



2008 Beijing Olympics mean many things to many people. Will they be successful? I think yes. Look at these numbers.
  • 31 venues
  • the most expensive games in history with a total of $40.9 billion spent
  • Development of infrastructure, energy, transportation and water supply projects
  • 4 billion viewers
All this translates to more people working, more freedom of expression, more income, more education, more purchases, tourism and what not. More views through the Bamboo Curtain and bringing China closer to the world. After all its all about: One World, One Dream!

Wanted Drift Sequence



Wanted trailer.
A must see.

Sunday, August 10, 2008

iPhone 3G Killers

Though it is still early days for any potential iPhone killer, there are some compelling phones loaded with touch screen and, not to mention, umpteen bells and whistles that are trying to take a stab at the iPhone market.

The ones that come close are those that can compare or exceed the iPhone's performance, price and features such as touch and 3G capabilities.

Here's a look at some of the contenders:

LG Voyager (Rs. 6500 Yet to release in India)
Samsung Instinct (Rs. 5500)
HTC Touch Diamond (Rs. 27,500)
Blackberry Thunder(Price not known)



Read more.

Saturday, August 9, 2008

Viral Marketing: Why so serious?



In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tag line with the launch of a website featuring the fictional political campaign of Harvey Dent, with the caption, "I Believe in Harvey Dent." The site aimed to interest fans by having them try to earn what they wanted to see and, on behalf of Warner Bros., 42 Entertainment also established a "vandalized" version of I Believe in Harvey Dent, called "I believe in Harvey Dent too," where e-mails sent by fans slowly removed pixels, revealing the first official image of the Joker; it was ultimately replaced with many "Haha"s and a hidden message that said "see you in December."


After the death of Heath Ledger, on January 22, 2008, Warner Bros. adjusted its promotional focus on the Joker, revising some of its websites dedicated to promoting the film and posting a memorial tribute to Ledger on the film's official website and overlaying a black memorial ribbon on the photo collage in WhySoSerious.com.

Dravid Ignored? What you said!


This is the result of the poll whether Dhoni deserves the Khel Ratna award.

Thanks for the response.

Read the main article here.

Friday, August 8, 2008

Injurious to health


"Only smoking is injurious to health," said Bijay, "but drinking? No one said anything about that!"

It triggered many thoughts in my mind. He was going out to his friends place and was discussing plans for the evening. A movie and booze were on the list. I told him its not good and he shouldn't be addicted to anything and hence should consider stopping the habit. I have heard many reasons why people do what they do but this was different. No one said anything about drinking! Its true. In fact many advertisements exist where they show people enjoying a drink and coming across as posh and cool! All this is encouraging.

Now does mentioning that smoking is injurious to health change a few minds? May be yes may be no. But the fact remains that no one said anything. May be Romdoss is right or may be Amitabh! But I think it sure worked with Sharukh Khan who quit smoking today. A step towards betterment is never late. May be people just drink because no one told them not to!

So what do you think, should every bottle of booze have posters asking not to drink?

Beijing Olympics 2008


In a few hours the Olympics are going to start in Beijing. Paes and Bhupati magic is going to work this time. May the best win.

Thursday, August 7, 2008

The death of 'Mumbai Dabbawalas'


All the hype of the 'Six Sigma' certification does not ensure the Dabbawalas will continue to stay in business for ever. For all I know unless a swift, corrective, evolutionary action its death knell for them. Here is why I feel so.

  • The target market for the Dabbawalas was the government people, elderly and low or middle earning group who believe in the family values but they no longer staff the modern offices. People now earn almost 4 to 5 times the salary their parents do and have office canteens to eat from. Canteen facilities are now part of the corporate policy and the food costs as cheap as Rs. 15/- which makes it to Rs.450/- per month

  • The upcoming companies work round the clock and difference in the timings, shifts, age group of the employees, choice of the food, urge to get out of office for lunch and so on drives the people to opt away from family food

  • Increase in the disposable income, availability of options, need for freedom and choice make people eat outside

  • The hype of 'Six Sigma' certification and all the media coverage puts a lot of pressure on the Dabbawalas which would result in high stress levels. I have another problem with the 'Six Sigma' certification. Forbes did it but what was the duration of the study, what is defined as an error, how was it measured and so on

  • Each Dabbawala earns about 12K per month which is very low and the tribe is dying. The average age is increasing and the number of the new Dabbawalas joining the group is less. The risk of unemployment is high and alternate jobs are more as the education levels and IQ levels are high from the older generation


Then if everything goes against the Dabbawalas is there a way out, to survive. I think yes. Let’s see what are the options.

  • Increase the range of services from mere Dabbas to offices and schools to other areas like money-to-home, dabbas-to-hospitals, insurance, etc.
  • 2,00,000 customers in a city like Mumbai with over 2 crores population is very less. The base can be easily raised to almost 10 lakh. This needs a lot of work in terms of infrastructure, people, training, costs and so on
  • Use more technology, resources, referrals to strengthen the existing base, promotional activities to increase loyalty and thwarting competition

So I feel unless the Dabbawalas act and act fast, smart I can hear their coffin being made. What do you say?

Best Radio Ad In The World

Last week BBDO in Cape Town was awarded a big fat yellow pencil at the 2008 D&AD Awards for there radio advertising creative for Marshall Music.

That means, as far as these awards go, out of only two South African nominations, it was only D&AD winner in the country; one of only two radio winners in the world. [Listen to it here]

Tuesday, August 5, 2008

Dravid Ignored?


What Shetty says makes no sense to me. Just saying you let down some one will not undo your mistakes. Dhoni has been conferred with the Khel Ratna. Congrats. Good for him. I dont have any problem with that. What pains me and many other followers of Indian Cricket Scenario is that Dravid, who I feel is more deserving has been left out. Sachin got it after a decade of extraordinary performance.

Shetty said what impressed him most about Dhoni was the way he conducted himself. "What I like most about Mahi, apart from his cricket, is the way he leads. He is a cool customer and never gets agitated. I’m also impressed by his clarity of thought. He speaks his mind even if it may not be seen in the right sense," he added. "

Show me an occasion where Dravid got angry, revolted and was not cool. The wall of Indian cricket, backbone of Indian middle order for over a decade is shown an empty hand. How many matches did Dhoni help India win, how many innings does he have to his credit that turned the match. I think Dravid(10K+ runs in both forms of the game, 193 catches), Kumble(600+ wickets, 35 5-wicket hauls, 57 catches), Yuvraj, Lakshman.. the list of deserving cricketers is endless. Dhoni stands at the end of the queue. May be even after Gavaskar and Kapil.

Just an after thought. Does Shibu Soren, Lalu, Mallya and Karunanidhi have something to do with this? I don't know.

RFID to stop fake tickets at Beijing Olympics

According to Beijing Municipal Science and Technology Commission, a total of more than 16 million tickets embedded with RFID chips will be used during the Beijing Olympic Games and this is the first time that RFID has ever been used for the Olympic Games.

Developed by Tsinghua University and Beijing Tsinghua Tongfang Microelectronics Company, the RFID chip features a minimum size of 0.3 square millimeter and 50 microns in thickness. It can be embedded into paper and can be used to identify goods from about five meters away.Due to its high tech features, it is difficult for the chip to be fabricated, hence it effectively also prevents the occurrence of fake door tickets and simplifies the ticket checking procedure.In addition, the chip reportedly has a good memory on such information as when and where a ticket holder buys the ticket and where the holder's seat is located.


Read more.

Monday, August 4, 2008

Lend an ear

A lady in a faded gingham dress and her husband, dressed in a homespun threadbare suit, stepped off the train in Boston, and walked timidly without an appointment into the president of Harvard's outer office. 

The secretary could tell in a moment that such backwoods, country hicks had no business at Harvard and probably didn't even deserve to be in Cambridge. 

She frowned. "We want to see the president," the man said softly. 

"He'll be busy all day," the secretary snapped. 
"We'll wait," the lady replied. For hours, the secretary ignored them, hoping that the couple would finally become discouraged and go away. They didn't. 

And the secretary grew frustrated and finally decided to disturb the president, even though it was a chore she always regretted to do. 

"Maybe if they just see you for a few minutes, they'll leave," she told him. 

And he sighed in exasperation and nodded. 

Someone of his importance obviously didn't have the time to spend with them, but he detested gingham dresses and homespun suits cluttering up his outer office. 

The president, stern-faced with dignity, strutted toward the couple. 

 The lady told him, "We had a son that attended Harvard for one year. He loved Harvard. He was happy here. But about a year ago, he was accidentally killed. And my husband and I would like to erect a memorial to him, somewhere on campus." 

The president wasn't touched, he was shocked. "Madam," he said gruffly. "We can't put up a statue for every person who attended Harvard and died. If we did, this place would look like a cemetery". 

"Oh, no," the lady explained quickly. "We don't want to erect a statue. We thought we would like to give a building to Harvard." 

The president rolled his eyes. He glanced at the gingham dress and homespun suit, then exclaimed, "A building! Do you have any earthly idea how much a building costs? We have over seven and a half million dollars in the physical plant at Harvard." 

For a moment the lady was silent. The president was pleased. He could get rid of them now. A

nd the lady turned to her husband and said quietly, "Is that all it costs to start a University? Why don't we just start our own?" Her husband nodded. 

The president's face wilted in confusion and bewilderment. 

And Mr. and Mrs. Leland Stanford walked away, traveling to Palo Alto, California where they established the University that bears their name, a memorial to a son that Harvard no longer cared about.

THIS IS A GOOD STORY BUT NOT EXTIRELY TRUE

World's Biggest Picture: DHL




Using a briefcase, a GPS device and the services of DHL, Erik Nordenankar has created a giant self-portrait on the map of the earth. The art work spans 6 continents and 62 different countries and is a pretty impressive demonstration on the part of DHL.

Some claim that this is a hoax! But I liked the concept: The world is my canvas.

Friday, August 1, 2008

Cop Pushing Cyclist



Latest top viewed video on Youtube!

Delight @ Mulaqat

Mulaqat is a small makeshift hotel at BTM near Alliance Business School, City Campus 1. For the last few days it has been our source of good food, service and price. Usually I would like to have soup before dinner and has been missing it since eating here. Soup was not an item on the menu. i was asking the guy to try and include it for me but it is being considered. The other day I took a Maggi soup packet to him and asked him to prepare it for us which he did. He was curious how to prepare the soup from vegetables and chicken and I told him the way I know. Today we walk into the hotel and he asks us grinning if we would like to have soup. On affirmation he proceeds to get a genuine soup as good as the ones I have tasted in good restaurants in Bangalore. Obviously we were delighted.

Customer satisfaction is expected but delight is welcomed. It goes without saying that Mulaqat has a special place and becomes my first preference in the evoke set for the next meal. So are you satifying your customers or are you looking at delight? its all in your hands.

Shay Day: Two choices

Harsha sent me this...

Tw
o Choices:
What would you do? ....you make the choice. Don't look for a punch line, there isn't one. Read it anyway. My question is: Would you have
made the same choice?

At a fundraising dinner for a school that serves learning-disabled children, the father of one of the students delivered a speech that would never be forgotten by all who attended. After extolling the school and its dedicated staff, he offered a question: 'When not interfered with by outside influences, everything nature does is done with perfection. Yet my son, Shay, cannot learn things as other children do. He cannot understand things as other children do; where is the natural order of things in my son?'

The audience was stilled by the query.

The father continued. 'I believe that when a child like Shay, physically and mentally handicapped comes into the world, an opportunity to realize true human nature presents itself, and it comes in the way other people treat that child.'

Then he told the following story:

Shay and his father had walked past a park where some boys Shay knew were playing baseball. Shay asked, 'Do you think they'll let me play?' Shay's father knew that most of the boys would not want someone like Shay on their team, but the father also understood that if his son were allowed to play, it would give him a much-needed sense of belonging and some confidence to be accepted by others in spite of his handicaps.

Shay's father approached one of the boys on the field and asked (not expecting much) if Shay could play. The boy looked around for guidance and said, 'We're losing by six runs and the game is in the eighth inning. I guess he can be on our team and we'll try to put him in to bat in the ninth inning.'

Shay struggled over to the team's bench and, with a broad smile, put on a team shirt. His Father watched with a small tear in his eye and warmth in his heart. The boys saw the father's joy at his son being accepted. In the bottom of the eighth inning, Shay's team scored a few runs but was still behind by three. In the top of the ninth inning, Shay put on a glove and played in the right field. Even though no hits came his way, he was obviously ecstatic just to be in the game and on the field, grinning from ear to ear as his father waved to him from the stands. In the bottom of the ninth inning, Shay's team scored again. Now, with two outs and the bases loaded, the potential winning run was on base and Shay was scheduled to be next at bat.

At this juncture, do they let Shay bat and give away their chance to win the game? Surprisingly, Shay was given the bat. Everyone knew that a hit was all but impossible because Shay didn't even know how to hold the bat properly, much less connect with the ball.

However, as Shay stepped up to the plate, the pitcher, recognizing that the other team was putting winning aside for this moment in Shay's life, moved in a few steps to lob the ball in softly so Shay could at least make contact. The first pitch came and Shay swung clumsily and missed. The pitcher again took a few steps forward to toss the ball softly towards Shay. As the pitch came in, Shay swung at the ball and hit a slow ground ball right back to the pitcher.

The game would now be over. The pitcher picked up the soft grounder and could have easily thrown the ball to the first baseman. Shay would have been out and that would have been the end of the game.

Instead, the pitcher threw the ball right over the first base man's head, out of reach of all team mates. Everyone from the stands and both teams started yelling, 'Shay, run to first! Run to first!' Never in his life had Shay ever run that far, but he made it to first base. He scampered down the baseline, wide-eyed and startled.

Everyone yelled, 'Run to second, run to second!' Catching his breath, Shay awkwardly ran towards second, gleaming and struggling to make it to the base. By the time Shay rounded towards second base, the right fielder had the ball . The smallest guy on their team who now had his first chance to be the hero for his team. He could have thrown the ball to the second-baseman for the tag, but he understood the pitchers intentions so he, too, intentionally threw the ball high and far over the third-base man's head. Shay ran toward third base deliriously as the runners ahead of him circled the bases toward home.

All were screaming, 'Shay, Shay, Shay, all the Way Shay'

Shay reached third base because the opposing shortstop ran to help him by turning him in the direction of third base, and shouted, 'Run to third! Shay; run to third!'

As Shay rounded third, the boys from both teams, and the spectators, were on their feet screaming, 'Shay, run home! Run home!' Shay ran to home, stepped on the plate, and was cheered as the hero who hit the grand slam and won the game for his team.

'That day', said the father softly with tears now rolling down his face, 'the boys from both teams helped bring a piece of true love and humanity into this world'.

Shay didn't make it to another summer. He died that winter, having never forgotten being the hero and making his father so happy, and coming home and seeing his Mother tearfully embrace her little hero of the day!

Can you make someone remember this day?

Adapt