Super Bass! Super Boss!!

Onika Tanya Maraj or Nicki Minaj is a sensation alright. I saw her songs(with > 300 million collective hits) Super Bass and saw it rise up the charts and swing teen-music-choices and paint the world pink. Here is the original song with over 170 million hits! If you think it is the best then I have something better. Two kids, Sophia and Rosie, Eight and Five sing to her song and have about 25 million hits between them in less than a month!

A lot of channels found them and get them on air but Ellen takes it a step further. Watch the video below to see.

That is wonderful. I know the kids are too good but am talking about the power of the Internet! The ease with which technology can take you so fast from something so small to something so enormous and sensational. Good luck Sophia and Rosie.

If only we can understand and fathom the mechanics of internet and use them to better reach our target audiences... but isn't that another story?

Lessons from Domino's

Marketers are getting an instant lesson in the dangers of an online world where just about anyone with a video camera and a grudge can bring a company to its knees with lightning speed. Nothing is local anymore which is a challenge of the Web world. Anyone with a video camera and an idea can damage the reputation of a 50-year-old brand. Nothing is personal or sentimental or guarded anymore.

Michael Anthony Setzer, 32, and Kristy Lynn Hammonds, 31 have been charged for food tampering, a felony in North Carolina. They shot to fame after they posted a video on YouTube on Monday that shows one of them doing gross things to a Domino's sandwich he is making. Among them: sticking cheese pieces up his nose. The video had been viewed more than 720,000 times by Thursday. The video reflects some of the worst fears consumers have about food purchased from restaurants and fast food joints. This video and discussion have moved on to Facebook, Twitter and dozens of other social-networking sites. Domino's is planning a lawsuit on both of them.

What should a company do to stop similar catastrophe?

• Keep monitoring social media: Actively observe Twitter, Facebook, YouTube and other social sites to track conversations that involve them
• Respond quickly like Domino's. It responded within hours. The faster you respond the better
• Respond responsibly, officially. Domino's first responded on consumer affairs blog the Consumerist, whose activist readers helped track down the store and employees who made the video. Then it responded on the Twitter site and other networking sites.
• Re-institute trust where it was lost
• Educate employees/customers. Train, teach and warn
• Build a positive culture. Check on satisfaction levels of employees/customers and try to improve them

If you can't stop people talking, don't give a chance.

Cop Pushing Cyclist

Latest top viewed video on Youtube!