We were at Forum, Bangalore and found this. Normal Hancock posters had New York's buildings but Indian posters had Taj Mahal. Customization at its best. Even superheroes need customization!
Positioning a brand in the customized manner is necessary to be endearing to the people.
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.
-- Nelson Mandela
