Genelia overdose

Genelia, Asin, Deepika and Dhoni. All face it. Watching few IPL matches on the small screen has exposed me to an overdose of the celebrities mentioned above. Too many advertisements and brand endorsements confuse the consumer with the association of the celebrity and the brand behind it. Brands should be clear about what they are trying to get the consmer remember after watching the communication. Information being given out should be consistent and not at all confusing. All the money spent on Genelia, Asin and others in the company goes waste on me and other consumers like me as none of the brands appeal to me or do I remember any of them.

Every brand that is advertising in this manner is running a risk of going over the consumer's head. The only ads that stand apart are the zoo zoos and Limca ones which seem to stand out and register. Mere celebrity association isn't taking your brand anywhere. Check which ones would stand out and how you can register your brand in the consumer's mind space. That's marketing greens well spent or else it is going down the drain. What say you?

Dravid Ignored? What you said!

This is the result of the poll whether Dhoni deserves the Khel Ratna award.

Thanks for the response.

Read the main article here.

Dravid Ignored?

What Shetty says makes no sense to me. Just saying you let down some one will not undo your mistakes. Dhoni has been conferred with the Khel Ratna. Congrats. Good for him. I dont have any problem with that. What pains me and many other followers of Indian Cricket Scenario is that Dravid, who I feel is more deserving has been left out. Sachin got it after a decade of extraordinary performance.

Shetty said what impressed him most about Dhoni was the way he conducted himself. "What I like most about Mahi, apart from his cricket, is the way he leads. He is a cool customer and never gets agitated. I’m also impressed by his clarity of thought. He speaks his mind even if it may not be seen in the right sense," he added. "

Show me an occasion where Dravid got angry, revolted and was not cool. The wall of Indian cricket, backbone of Indian middle order for over a decade is shown an empty hand. How many matches did Dhoni help India win, how many innings does he have to his credit that turned the match. I think Dravid(10K+ runs in both forms of the game, 193 catches), Kumble(600+ wickets, 35 5-wicket hauls, 57 catches), Yuvraj, Lakshman.. the list of deserving cricketers is endless. Dhoni stands at the end of the queue. May be even after Gavaskar and Kapil.

Just an after thought. Does Shibu Soren, Lalu, Mallya and Karunanidhi have something to do with this? I don't know.