Stay behind the curtain

Let the consumer or your client be in front of the camera. Move back and hide behind the curtain, especially when you are doing well. Come out and stand out in the open and defend yourself, or face the heat when you aren't doing well.

While BMW is doing a great job in creating the best cars and a superb consumer satisfaction and impressive ad campaigns, I loved it when it was subtle and the brand chose to showcase their best bet till now - Sachin Tendulkar. I love the ad for a simple reason that I couldn't skip it!

It is simple, clean and crisp and damn! Sachin looks comfortable in front of the camera and the journey and admiration seems mutual. Good job BMW. By moving behind the screen and leting your work talk, you are hitting the right notes and we love it. 

Thank you Sachin

Wordsworth said... "The child is the father of man".

A true disciple, rather student of cricket  mastered his art and showed today that dreams come true. #thankyousachin

What you saw today is success, adulation and honours. What don't see is the hours of arduous practice, injuries, pain, missed family time, friends, sleep and personal space.

Keep running, learning, be humble, stay true and love what you do, love your parents and success will chase you.

Sachin Tendulkar! Well left.

All the best.

Can't wait to see this

Image is from here.

Tendya

Time Magazine's quote on Sachin covers what we all feel.

"When Sachin Tendulkar travelled to Pakistan to face one of the finest bowling attacks ever assembled in cricket, Michael Schumacher was yet to race a F1 car, Lance Armstrong had never been to the Tour de France, Diego Maradona was still the captain of a world champion Argentina team, Pete Sampras had never won a Grand Slam.When Tendulkar embarked on a glorious career taming Imran and company, Roger Federer was a name unheard of; Lionel Messi was in his nappies, Usain Bolt was an unknown kid in the Jamaican backwaters. The Berlin Wall was still intact, USSR was one big, big country, Dr Manmohan Singh was yet to "open" the Nehruvian economy.It seems while Time was having his toll on every individual on the face of this planet, he excused one man. Time stands frozen in front of Sachin Tendulkar. We have had champions, we have had legends, but we have never had another Sachin Tendulkar and we never will.”

Happy Birthday Tendya.

Sachin's Rating by his manager ;)

Kiran sent me this...


Agree you have done GREAT……

BUT BUT BUT BUT

25 x 4s = 100

3 x 6s = 18

IT implies that you have done 118 Runs in 28 Balls.

And 12 x 2s = 24

58 x 1s = 58

IT means you have done all 200 Runs in only 98 balls

So you have wasted 147-98 = 49 balls

Considering only 1 run scored on each of these balls you could have earned 49 valuable RUNS FOR OUR TEAM

MANAGER’S COMMENT: So you only met the expectations and NOT EXCEEDING (though anyone of our team could not do it) and your rating is 3

All managers manage.....!

Saluting Tendya!!!

Go Tendya GO!

• On the journey:
  Success is a process and during that journey sometimes there are stones thrown at you and you convert them into milestones. It's a great feeling.
• On how long he thinks he can keep the record:
  I don't what is going to happen in future. I started as a 16-year-old, without any such targets. There might be another 16-year-old, who might not be having any targets and who knows where he is going to go.
• On the pressure:
  "To be honest, I was not under any pressure for this record. I knew that I have to go out and play my game. It will come at some stage. There was no burden as such. Today I decided just to watch the ball as closely as possibly."

Source: Cricinfo.com

To stick or not to stick?

Sachin and Pepsi have separated. Period.

What does this tell you? Was Sachin pushed over other younger players by Pepsi? Does it mean his Brand image, value and sense are no longer appealing? I don't think so.

Sachin has been choosy about the brand he endorses and has a good team that decides. To think Sachin has no backup plan is silly. The question is what would happen is Sachin moved over to the other brand. I feel Sachin would be able to bring in more customers to the brand that when its without him. The reason is that the beverages as a product is a low involvement product and people don't ask for a brand and don't stop consuming other brand just because someone endorses it or has ceased to do so. But if I am selecting a 1.5 litre bottle I would love to have Sachin's pic on it. Let me be clear here I am no fanatic fan of Sachin.

I remember reading this is 'Cricket Talk'. Sachin was travelling on a jet back to India from South Africa tour. He was offered a soft drink in a glass by the air hostess. Before consuming Sachin asked if this was Pepsi to which the reply was Coke. Sachin put the glass back on the tray and asked for Pepsi and the reply was there was no Pepsi on board. Sachin smiled and asked for plain water. An elderly gentleman was sitting two rows behind him and having observed this went and asked him why he did this to which Sachin said, "I am the Brand Ambassador of Pepsi and so I shouldn't!" Sachin received a revised royalty option 2 days after he landed. Surprised Sachin's office called up Pepsi. The elderly gentleman on the flight was the Senior Vice President of Pepsi! That he does when he no one is observing him!

If this is the loyalty he shows I think he can sell any brand. One of the reasons sachin has been around for a long time is in his ability to push himself beyond what is his limit, in his ability to readjust, realign and refocus. It is something incredible, and hence I am just waiting to see someone capitalize on his brand.

Just imagine Sachin dressed in red on a Coke bottle, or in Orange for Tropicana, or even a new Sachin flavor!