Salesman of the year

Did you see the initial promos of Rocket Singh - Salesman of the Year? It had a desk and Ranbir sitting on it and talking to you. "Hi, Harpreet Singh Bedi, salesman," he smiled at you. He then said that he would sell the movie to you - the audience - in 60 seconds flat and went on to tell you how the movie would give you complete value for money. He finished it with the statement - a salesman's job never ends.

You may have liked the promo, or thought of it as nothing great. But you have to give it to it for being so honest in its approach. Most movie promos aim to attract maximum viewers with shine and sparkle, or shock.

If they manage to hook you, you watch the film and then find out if the film lives up to your expectations or not. Here was a simple ad campaign asking you to give the movie a chance and then to make up your mind about it. The film, itself, is as simple as the ad campaign. But it's brilliant too.