Max it!

If you have attended any interview recently you would have seen long queues to feel the heat. Well the situation is the same everywhere else. While many job seekers are looking for tips and plans to get a job and outwit competition, some clever marketer has created this.


Lets see what Pepsi did:

• Picked up an existing underlying theme
• Supported a cause which the consumers can identity with
  
• Diced with humour
• Easy and cheap to support the cause

So MAX IT!