Lessons from Komaram Puli

Komaram Puli is Pawan Kalyan's recent release after a lot of gap and his fans were waiting with bated breath. Backed with the team that made Kushi, which was a superhit, Komaram Puli had huge expectations. One of the die hard fans of Pawan, tells me that it is a dud. Reasons? Several. You would find some here.

I have few takeaways for you.

• Any brand or communication fails when it tries to build your expectations to insane level
  
• Too much delay in arriving at the threshold(3 years in this case), too much hype(I happened to watch the promos) might cause your audience, read customers, to expect a lot and nothing that is offered is acceptable
• The solution can be to hold back on the expectations and maintain a minimum level of curiosity and pitch when your customer expects it
• Holding back too much in your hand, in haze, makes me lose interest and when the actual thing happens, it hardly matters to me anymore

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The next hit in tollywood

Sekhar Kammula has now become a household name in Andhra Pradesh with just four films, Dollar Dreams, Anand, Godavari and Happy Days. He is now producing a film titled Avakaya Biryani, which is written and directed by Anish Kuruvilla, who earlier acted in Dollar Dreams and Anand, He worked in the direction department for all the films of Sekhar Kammula.

Dasavatharam

Some people derive acute pleasure by feeling that they have been hurt and create a lot of trouble.

Dasavatharam did not want any of this and so brought in the top brains of the country in history from IIT, Tanjore University etc. and made sure that the script is foolproof.

Yes some people really enjoy creating trouble. These people have nothing worth to do and live of others. They exist everywhere and seek attention and publicity. Remember nobody likes them. The best solution is to avoid them.

But are you one?

Remix Tollywood

Chiru in Gharana Mogudu

Many songs have been remixed with youngsters wearing short clothes and doing steps dangerously short of sex. But some good ones have come as well. The latest is Chiru's ultimate performance in Gharana Mogudu. Chiru is all set to shake is leg again in the same Vizag port in his son Ram Charan Tej's new film as a guest appearance. Lets see if he can spin back the magic.