Dark Chocolate!

Encouraged by antioxidant health claims and its sophisticated adult perception, many more consumers are embracing dark chocolate. With major confectionery players extending their countlines to include a dark variant, research published in 2006 estimated that the UK dark chocolate market will double in size by 2010. To tap into the market’s growth and profitability, Cadbury briefed Design Bridge to maximise the potential of its 100-year-old Bournville brand: stable, familiar and trusted but dated and with an older consumer base.

The contemporary solution includes a spontaneous chocolate-coloured splash on Bournville’s trademark red. Bournville’s stylishly extrovert personality is reinforced by the new Deeply Dark sub-brand, which connects with younger consumers. Design Bridge has managed to reinvent our grandparents’ favourite brand whilst reinforcing its ability to meet today’s lifestyle choices, a century since entering the market.


Cadbury's new Dark Chocolate's design

Orissa wants to be called Odisha

Orissa wants its name to be changed to Odisha and the state's language from Oriya to Odia.
The state cabinet has passed a proposal to introduce a bill in this regard during coming monsoon session of the assembly, chief secretary Ajit Kumar Tripathy said.
It will require making an amendment to the Constitution, he said on Monday.
According to Home Secretary T K Mishra, the state's name has been wrongly spelt in the Constitution. Ever since the BJD-BJP government came to power in 2000, it has been demanding the change.
Mishra said though the state's name is written as Udisa in Hindi and Orissa in English, the real name is Odisha.
Similarly, the state's language is written as Udiya in Hindi and Oriya in English while it should be Odia.
"We hope that the Constitution will be amended accordingly to effect the changes in this regard by end of this year," Mishra said.

Source: http://www.hindu.com/thehindu/holnus/004200806101310.htm