We are the Blackberry Boys

Just after staging a stand out with the Government about the messenger, Blackberry manages to be on the positive side when it tries to gather huge support from the untapped prepaid segment. I think this is a brilliant move for two reasons.

One, there is a huge potential in the prepaid segment that is usually out of reach. This should get enough people to move in to the otherwise office stable. This also means that the superior product aimed at a niche audience will move to the masses. Would that change my attitude and make me look at the product as anything lesser? I don't think so. I am more interested in what my mobile would give me more to make things easier. Translated retaining the existing crowd while tapping the masses.

Two would be the huge profits from the masses you capture plus better applications and more involvement and lots of excitement. When you have a huge following, with more vibrant crowd that demands more from you, you tend to make more to your team. This is also the reason why you got to challenge yourself. This is what makes life better. A bold step by Blackberry.

On the con side, the perception associated with the brand might change. The exclusivity and niche you want to project might wear off. I would look for something else to move on.

Interesting move, but is it smart enough? I doubt. Good PR move? I say, yes.