When you find a service or establishment or product that gives you joy, it's tempting to keep it to yourself. Perhaps it's uncomfortable to recommend it to a friend (after all, you might seem silly) and even more uncomfortable to recommend it to a stranger (after all, you might seem like a shill).
Plenty of people hesitate before spreading the word about a political candidate or a business. We're worried that we'll look silly, or that the place will end up being too crowded and now we won't be able to get in. Or perhaps we're concerned about losing our uniqueness...
Anyway, the outcry that accompanies the closing of one of these businesses should be enough to remind you that your hesitation has a cost.
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