Contrary to the popular belief from many marketeers about the decreasing conversion rates from TV ads, TAM India reports that the volume of ads on TV had a 28% increase in Jan-Sep' 08 compared to last year. Hope this works for them. Incidentally what I feel is slog which mean you do everything desperately to keep it going, stop it from dying. They could have been invested in some other marketing tool which could have pushed the sales.Ads, especially on TV just take the consumer from Awareness to Desire stage in the AIDA framework but doesn't make him buy it unless giving him a good reason to.
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