Like it or not, parents are an inevitable part of the process of recruiting members of Generation Y. Most members of this generation seek their parents' input on key decisions; virtually no Y will accept an offer of employment without first calling home to discuss the pros and cons with his or her parents. You should anticipate this, accept parental involvement as a given, and make the most of it.
Your goal should be to make sure that when that Y calls home, he or she hears three magic words: "Good choice, honey." Your company needs to have a "parent-approved" employer brand.
Do you have a parent-approved brand?
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