Check out SMEs

Now that most of the corporate customers are in your kitty it is strategically wise to move towards SMEs. Banks do it, logistics providers do it and now Vodafone is doing it. Vodafone launched its Are You One Business User Group(RU1 BUG) offer aiming at servicing entrepreneurial ventures and SMEs. Consider this 0.02% of total firms in US are entrepreneurial in nature but contribute to almost 17% of the total output! The figures are similar around the world. Moreover the financial crisis has pushed many hesitants and dreamers to go on entrepreneurial voyage. Now considering this is a huge potential Vodafone's move is a great marketing and market share capturing idea. Good move Vodafone.

Zoo Zoo Anyone?

Giving body and language to emoticons and creating a ZooZoo world with human like creatures in different sizes irregular bodies was a great idea by Vodafone. Stressing on the Value Added Services was the main idea. Now after a few days every one knows about VAS and various options available. ZooZooed by simple sequences, so realistic and expressive but with a limited vocabulary Vodafone's ads are being loved all over, across service providers. Some marketing lessons:

• Simpler messages are interpreted faster
• Cost is always a factor
• Segmentation can be unified
  
• Clean viral marketing is possible
• Characters, Language, medium is not important; The message is
• Keep message short(less no.of emotions, characters, time, etc.)

Does ZooZoo make Vodafone some money? Well the figures say they are popular but the sales figures are awaited.

Pleasant Noise

Staying in Anekal hostel for almost an year has helped me ignore the train sound when it passes next to the campus. I guess this is because of the repetition and I grew out of it. Also because the noise is from the same train, every day. Trains are boring. Same sound, purpose, tempo. Hence comfortably ignored. Once I know what your brand is about I tend to ignore. Because it is the same, boring stuff that I am being exposed to.

If the train comes at irregular intervals, chirping, singing or doing something else that would attract my attention. but it would take much more than that to make me sit up and notice. Vodafone's new ad concept is one such example. I know the brand, the message but the theme is different. The story board is different. How about your brand and its communique?

Vodafone Chota Credit

What an idea?

When you are stuck with no balance on your mobile your operator comes to your rescue by providing you a small credit for that one call for help. Nice idea. I think this campaign is better than the pug ads. Perfect definition of ‘Happy to Help’. Give what the customer needs.

Vodafone users are dumb!

Vodafone users are dumb!

Thats what the ad seems to tell me. Our service is so bad that you need to call customer care and depend on us.

Vodafone users cane remember where the other sock is! They cant remember that they need to wear a tie.. which they do everyday! They cant ride a bike. They cant catch a fish, cant find a gluestick to send the mail, can tplan a thing and constantly need assistance.

I will go to airtel!

Sometimes if you donot plan properly you might be sending wrong messages to the people at your own risk. Some competitor might hit back at you very easily!