Giving body and language to emoticons and creating a ZooZoo world with human like creatures in different sizes irregular bodies was a great idea by
Vodafone. Stressing on the
Value Added Services was the main idea. Now after a few days every one knows about VAS and various options available. ZooZooed by simple sequences, so realistic and expressive but with a limited vocabulary Vodafone's ads are being loved all over, across service providers. Some marketing lessons:
- Simpler messages are interpreted faster
- Cost is always a factor
- Segmentation can be unified
- Clean viral marketing is possible
- Characters, Language, medium is not important; The message is
- Keep message short(less no.of emotions, characters, time, etc.)
Does ZooZoo make Vodafone some money? Well the figures say they are popular but the sales figures are awaited.
2 comments:
It' a good one... But I still miss the pug and the music:(
Hey Sarah,
Thanks a lot for the comment. I miss the pug too. Lets see if these Zoozoo make us love them more than the pug.
Post a Comment