5 rules of high impact content

The 5 rules of audience engagement

1. Embrace unconventional thinking: Don't stick to the text book rules. If you think something works, go ahead.
2. Never underestimate your audience: They are smarter than you. So don't teach. Even a kid should understand what you are trying to say.
3. Master the art of storytelling: Build a story.
4. Incorporate eye-popping visuals: Spend more time, cost and effort ont he design
5. Make customer-obsessed marketing a team sport: Build a team where everyone is responsible