The Pink Chaddi campaign

Welcome to the world run by Web 2.0. Its easy to create a revolution now than in the past with Web 2.0 which would catch up like wild fire. 

This means two things:

1. There is a crowd which is seeking information online
2. It is necessary to include them in your audience

The Pink Chaddi Campaign kicked off on 5 February 2009 to oppose the Sri Ram Sena. The campaign is growing exponentially (6,800 at this point in the life of our Consortium of Pub-going, Loose and Forward Women) and that is not surprising. Most women in this country have enough curbs on their lives without a whole new franchise cashing in with their bully-boy tactics. Of course, a lot of men have joined the group as well.

Here is we want to do with the Pink Chaddi Campaign. Join in. Be imaginative, have fun and fight back! It does not matter that many of us have not thought about Valentine’s Day since we were 13. If ever. This year let us send the Sri Ram Sena some love. Let us send them some PINK CHADDIS. Look in your closet or buy them cheap. Dirt-cheap. Make sure they are PINK. Send them off to the Sena.

Will this cause a change of heart in the receivers? I doubt. But the way people are latching on to the idea is maddening. And then they say you can't create a buzz!