Consumer entitlement

Talking about the sense of entitlement, Prof Ray explains why and how brands should function. Relating the equation to student life the reason why most students pester faculty for better grades is also explained.

'Meet it or better it and you have a satisfied customer' is absolutely right. And the key is to keep on meeting and bettering it as expectations rise with each experience. About the marks I think the student and the professors have a completely different set of expectations. Many times the student thinks that the effort is the maximum possible from his end but the professor knows what the student can do. So before setting his own expectation the student must understand what he should do and then try to meet it. I think it needs a lot of neat commuication and passion to meet the expectation of the customer and have an open, receptive mind.