Empty in me

Ads lure us into a small world of material illusions, once inside, we feel its the real world (its actually a reel world. We become like fish lying in a bowl near the ocean. The fish loves to believe that the bowl is the real ocean. We stray away from truth, and in turn, from the supreme soul. The search is unending. It's a musical film about two DJ's who jump into the fish bowl thinking that is the real world. Two fishes inside the fish bowl are the souls of two DJ's.

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Psynters

I just coined the word Psynters by combining Psychic and Pointers. Everyone is lured by certain words, actions I would call Psynters as cues that guarantee the path of acceptance. These are specific cues that make a person respond, respect and accept. That is just what brands dream of. Psynters help in achieving what most researches want to do, gain trust and respect. Full and fast. These are individual traits which a person seeks out in the first phase when he/she studies your brand/product or may be just you. All this time (s)he is making a mental map about your traits and how do you score on his scale of acceptance. Psynters are the parameters on which you are being rated. This becomes extremely important as this map is going to be the primary criterion in deciding a purchase. Scoring high on your customer's psynters is thus very important.

A lot of research and observation goes into this. I think the best part is this can be done. The worst part is there are too many people with differences in pointers and it is too tiring to map all. But pick a common trait and you have your map or trap ready. Include this in your marketing communique and your sale is half done. The remaining half depends on how you live up to your promise, after sales service, performance of actual product and so on. External variables like competition, econometrics, etc. are considered much after the mental map is sketched.

So get your psynters right.

What do Tigers dream of?

You might say that I was attracted by the 'Tiger' in the title or being an easy sell. It is comedic and purely entertaining when Ed Helms took to the piano for "Stu's Song (What Do Tigers Dream Of?)" I knew this might be the next best musical moment. Now Ed was singing about the Tiger they kidnapped from Mike Tyson unknowingly and trying to lull it to sleep after they drug it in The Hangover. The lyrics go like this...

What do tigers dream of/when they take a little tiger snooze
Do they dream of mauling zebras?
Or Halle Berry in her Catwoman suit?

Don't you worry you pretty striped head
We are gonna get you back to Tyson and your cozy comfort bed

Watch the trailer here...

Everyone is lured by certain words, actions I would call Psynters that lead the path of acceptance. I just made up the word Psyinters by combining Psychic and Pointers. If these psynters can be captured and put in communicating your message its easily accepted. Marketing Communique tries to do just this. But it is not so easy to understand these psynters. But once done your customer will walk down the aisle smiling.