Hitting the right note

I have been to crossword and have always felt that their music was apt and conducive to sit down relax and flip through pages of books and may be I will pick up one. Most of the times I do pick some up. Nidhi writes about her experience at the same store at Calcutta but had a different experience. The music is so disconnected with the ambiance that she starts to grow averse to it thus destroying the whole purpose.

When brands try to communicate to the consumer it is very important to hit the right note. Consumer acceptance is never granted outright. The need to connect and contain is very important. This makes seek and reach out to the brand. What makes brands acceptable or otherwise is all about connecting to the consumer at a subliminal level and binding him/her to the theme.

There should also be no disconnect between your communication media as that would confuse the consumer and ruin the mission. Stay focused and get your note right.

Winning recession

My blogger friend Nidhi Mangal posted a steal on life as a roller coaster. Hence stolen :)

Life isn’t a carousel going round and round. Ups and down are part of life. We should be strong during bad phase. Best way to do is let not the difficult elements like emotions, pain, excuse overtake your will power. My dad says bend your leg till it hurts.Don’t let the pain win your confidence in you. You are stronger and not the pain. Once you prove the pain that you don’t feel anything, pain itself will feel like a big looser and leave you. He was right. Today morning when I got up for morning walk I felt pain in my leg. I didn't think about the pain much and told myself-- I M STRONGER THAN YOU and managed my morning walk. I felt great. I felt positive.

If we take things positive, life will be much easier. If there is a way to make life easy why not do it from NOW?

Read the complete post here.