Why this kolaveri kolaveri kolaveri di?

Tamil music directors amaze me time and again and I have to agree the world is dancing to their tunes or at least humming in sync. Ever since RA.ONE decided to go the Tamil way it is quite obvious that the Tamil music industry has a lot of sympathizers to its dance and fast numbers across the world. Here is another gem. Even before the film 3 is released, this song is a rage on Youtube and other social media sites.

Releasing it on Youtube is an excellent marketing game and having Danush sing the catchy tune with some excellent screenplay and mixing the song seeps in to the viewers and have them humming. Did they anticipate this? Don't know. But this was a good try and if it is a hit then why not! Having a good product is the least of your strategy. Having a great marketing plan is the ace. The combination always manages to hit the chord.

Hitting the right note

I have been to crossword and have always felt that their music was apt and conducive to sit down relax and flip through pages of books and may be I will pick up one. Most of the times I do pick some up. Nidhi writes about her experience at the same store at Calcutta but had a different experience. The music is so disconnected with the ambiance that she starts to grow averse to it thus destroying the whole purpose.

When brands try to communicate to the consumer it is very important to hit the right note. Consumer acceptance is never granted outright. The need to connect and contain is very important. This makes seek and reach out to the brand. What makes brands acceptable or otherwise is all about connecting to the consumer at a subliminal level and binding him/her to the theme.

There should also be no disconnect between your communication media as that would confuse the consumer and ruin the mission. Stay focused and get your note right.