Vanity Waist Sizing

Next time you go to buy a pair of jeans or skirt, don't feel happy that you have reduced your waist size if you fit into something less than your actual size. Disguised as a perfect fit, brands are trying to lure your buy based on your appeal to lose weight and slim down.

According to Esquire Magazine, many retailers are lying to consumers about waist sizes in order to make them feel thinner and more likely to buy their clothes. The worst offenders? A pair of Old Navy pants labeled as size 36 were in fact 41 inches, a pair of size 36 Dockers were actually 39.5 inches, and Haggar and Gap were both selling 39 inch pants as size 36. CBS Sunday Morning featured a story today about the trend towards "vanity waist sizing."


Courtesy: Carpe Diem.

Men ARE fat

It is not just women who feel unattractive at certain times of the month. Men are just as likely to suffer "fat days", feeling less confident about their appearance and suffering from low self esteem, a new study suggests.

According to a survey of more than 5,000 men, 34 percent said feeling unattractive gives them less confidence to initiate sex with their partner, the Telegraph reports. Almost one in six men agree that low self esteem about their appearance impacts their confidence in bed and more than a quarter would consider losing weight to boost their performance.

To help tackle the issue, health company Pfizer, in partnership with leading British health organisations, has launched a service Man MOT (Monday Opportunity to Talk) for men who lack confidence or time to visit their general practitioners (GPs). Tracey Cox of Man MOT said: "Men shouldn't be suffering in silence, there's lot of help out there, offering real solutions to improving sexual confidence and performance."

Men will have the opportunity to seek advice on any health issues they may be worried or concerned about and browse a range of health publications online. Berkeley Phillips, Medical Director at Pfizer said: "We know there are a lot of men out there avoiding their GP completely, leaving health issues untreated until they require immediate medical attention."

Large waist???

Get back in shape or your heart might have a problem. Read this...

People with a larger waistline and high triglyceride levels are at increased risk of coronary heart disease, according to a new research.

"Among individuals classified at low coronary heart disease risk based on the absence of traditional risk factors, the presence of the hyper-triglyceridemic waist is predictive of a substantially increased risk of coronary heart disease," said Drs. Benoit Arsenault and Jean-Pierre Despres, Laval University, Quebec City.

A point to be noted is that men and women with increased waist circumference (even without higher triglyceride levels) and increased triglyceride levels (even without higher waist circumference) show high risk of CAD.

However, both factors combined showed the highest risk of CAD.

The study is published in Canadian Medical Association Journal.


You got to Go Lite!

Am back

After many days of staying away from my blog, am back for good. Having been associated with the launch of Go Lite in Bangalore and Don't Bite Me in India, was on the road setting up the distribution and retail channel, which means handling a millions things and yet keeping cool.

Thanks to an excellent team that supports and stretches with a smile, it was a wonderful journey and we realize that it has just begun. You might find one of us on the field with Go Lite tees and blue jeans. If you find a Go Lite poster or leaflet when you walk in to a pharma store in Bangalore, you know who is behind it. And yes if you wanna lose weight, you got to Go Lite.

Don't Bite Me is all set to hit stores soon and you have it ready for the mosquito season, a new comprehensive, innovative solution to keep insects away from you and your family.

Lots of things learnt, lots more to learn, will keep posting regularly from now on. Hop on.

Quest for the seven three

Posting after a looooong time at my blog. Life is great. Am on the road setting up the ground for product launches, lots of travel, meetings, discussions and closing deals. Setting up retail network isn't easy but very stimulating, satisfying and learning. You would find Go Lite on the shelves soon. Don't Bite Me is on the way.

Would be back to blogging. Am back to dieting, this time the target is to reach seven three. Wish me luck :) Keep visiting.