Train now

There are ads and then there are brilliant ads. Here is a masterpiece I found on twitter shared by Brilliant Ads. True it is a masterpiece and I am really impressed. Here are some takeaways from this success story.

1. It is simple
2. Calls for an action 
3. Combines a simpler physical action with a fun to do task
4. Gives you the psychological push that consumer psyche craves for
5. Gives you the choice and control