ET - Brand Equity Most Trusted Brands 2009

This is going to be a particularly 'lengthy' post as it lists the most trusted brands in India as per Economic Times published Brand Equity Most Trusted Brands 2009 survey results. This independent nationwide survey conducted for Brand Equity by Nielsen is the benchmark for Trust, an ageless virtue and the ultimate pinnacle that every marketer and every brand wants to achieve. And this, the single-biggest study of its kind, has now become the gold standard for the entire marketing and advertising fraternity.

Few brands like Nokia, Lux, Dettol come as no surprise but some brands like Airtel, Vodafone, Johnson & Johnson, Pepsi, Maggi, Zandu Balm, Big bazaar being so low on the list is surprising. Overall the list shouws what Indians trust and their psyche. This definitely guides their purchases and perception. Worth reading.

Do you think some other brand should have been up there?
Do mention in the comments section.

1. Nokia, D Shivakumar, MD
2. Colgate, Colgate-Palmolive (India)
3. Lux, HUL, Nitin Paranjpe, MD & CEO, HUL
4. Lifebuoy, HUL
5. Dettol, Reckitt Benckiser
6. Horlicks, GlaxoSmithKline
7. Tata Salt, Tata Group
8. Pepsodent, HUL
9. Britannia, Britannia
10. Reliance Mobile, ADAG
11. Close-Up
12. Airtel
13. State Bank of India
14. Glucon D
15. Clinic Plus
16. Pond's
17. LIC
18. Fair & Lovely
19. BSNL
20. LG
21. Good Knight
22. Parle Products
23. Bisleri
24. Tata Tea
25. Vicks
26. Pepsi
27. Ariel
28. Dabur
29. Frooti
30. Vodafone
31. Mirinda
32. Coca-Cola
33. Hero Honda
34. Bournvita
35. Maggi
36. Bata
37. Tata Indicom
38. Sony
39. Thums Up
40. Titan
41. Surf
42. Philips
43. RIN
44. Godrej
45. Videocon
46. Maaza
47. Amul
48. Samsung
49. Johnson & Johnson
50. Head & Shoulders
    
51. Complan
    
52. Sunsilk
53. Samsung Mobile Phones
54. Fevicol
55. Iodex
56. All Out
57. LG Mobile Phones
58. Limca
59. Cadbury
60. Fanta
61. Rasna
62. Zandu Balm
63. Dabur Amla
64. Onida
65. Asian Paints
66. Cinthol
67. Moov
68. Sony Ericssion
69. 7 Up
70. Hajmola
71. Amrutanjan Balm
72. Tide
73. Pantene
74. Vim
75. Wheel
76. Parachute
77. Boroplus
78. Boost
79. Vaseline
80. Mortein
81. Motorola
82. Maruti
83. Rexona
84. Dove
85. Sonata Watches
86. Sunfeast
87. Nirma
88. Crocin
89. Medimix
90. Ujala
91. VIP Luggage
92. Bank of India
93. HMT
94. Sprite
95. Pears
96. Boroline
97. Big Bazaar
98. ICICI Bank
99. Nestle
100. Bajaj Motorcycles

Do you agree with these ranks? Or would you rate them differently?