Especially in times if economic hardships most purchase decisions are aimed at cost-cutting, getting the maximum for the least expense.
Marketing communique, of late, has changed from stressing on features to 'more for less' style. Once this is passed on to customers in-store there is a sudden will/temptation to purchase as it would save some bucks. Conversation with consumers has changed from 'Why should you buy this?' to 'How my brand can help you' and this is a welcome sign. Almost always the communique should be about me: consumer. I don't care as to what you have got and why you are different but am interested in what I can do with you.
Its about how I can be a different person tomorrow if I use your brand.
Marketing communique, of late, has changed from stressing on features to 'more for less' style. Once this is passed on to customers in-store there is a sudden will/temptation to purchase as it would save some bucks. Conversation with consumers has changed from 'Why should you buy this?' to 'How my brand can help you' and this is a welcome sign. Almost always the communique should be about me: consumer. I don't care as to what you have got and why you are different but am interested in what I can do with you.
Its about how I can be a different person tomorrow if I use your brand.
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