We were at Forum, Bangalore and found this. Normal Hancock posters had New York's buildings but Indian posters had Taj Mahal. Customization at its best. Even superheroes need customization!
Positioning a brand in the customized manner is necessary to be endearing to the people.
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.
-- Nelson Mandela
4 comments:
Hey tiger
its true that every brand need to customize themself, but few notices about this customization.
An organization need to make it sure that their work doesnt go in vain and the target audience is communicated
Regards
Sailu
Good Observation Tiger...
but as the previous comment mentions how many people who do not have a marketing eye would have noticed it?
bad memory vamshi chetan didnt get this it was i who figure it out..
this is good tiger...i didn't notice it...
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