Valentine's day: Love and loyalty

Love is one such wonderful feeling that is easy to fall into but hard to survive. The initial sheen wears off in sometime and you are left with the kernel, the hard fact that tells you what you bought. It is very important to be as lovable or at least try to be as much and win over once the sheen is off. Especially as the case here is something not to be changed. Rants come up, behaviour and responses change, patience is thinner and understanding is more complex and it is here that the actual kernel is out. If a person or couple succeeds in remaining as faithful and lovable even in this stage, then there is a chance of being together for the rest of their life. To set these thoughts to a brand, being able to please me after I wear off all your pre-purchase promises and advertising is critical for my satisfaction and loyalty.

Brands should try and tell me( read the consumer) what is real and what is not, what they promise and what they can't and set realistic assumptions. You can fool me once to buy, may be a second time but my loyalty in buying your product would have nothing to do with the initial appeal(which happens pre-purchase) and everything to do with how I feel post-purchase. Reassuring the consumer that the decision taken was wise and that is the best is very important. Brands that take note of this are the ones that have repeat purchases and loyal customers, most importantly happy ones.

You know how to build and sustain a good relationship? Then you go to be good at this. Happy Valentine's day!

Don't go breaking my heart

Don't go breaking my heart
I couldn't if I tried
Honey if I get restless
Baby you're not that kind

Don't go breaking my heart
You take the weight off me
Honey when you knock on my door
I gave you my key

Nobody knows it
When I was down
I was your clown
Nobody knows it
Right from the start
I gave you my heart
I gave you my heart

So don't go breaking my heart
I won't go breaking your heart
Don't go breaking my heart

And nobody told us
`Cause nobody showed us
And now it's up to us babe
I think we can make it

So don't misunderstand me
You put the light in my life
You put the sparks to the flame
I've got your heart in my sights

Just in my imagination...

Rolling Stones' song. Double click to watch it in Youtube.

She confessed her love to me

Then she vanished on the breeze

Trying to hold on to that was just impossible

She was more than beautiful

Closer to etherial

With a kind of down to earth flavor

Close my eyes

Its three in the afternoon

Then I realize

That shes really gone for good

Anybody seen my baby

Anybody seen her around

Love has gone and made me blind

Ive looked but I just cant find

She has gotten lost in the crowd

I was flippin magazines

In that place on mercer street

When I thought I spotted her

Getting on a motor bike

Looking rather lady like

Didnt she just give me a wave? 

Salty tears

Its three in the afternoon

Has she disappeared

Is she really gone for good

Anybody seen my baby

Anybody seen her around

If I just close my eyes

I reach out and touch the prize

Anybody seen her around

Anybody seen my baby

Anybody seen her around

If I just close my eyes

I reach out and touch the prize

Anybody seen her around

Lost, lost and never found

I must have called her a thousand times

Sometimes I think she's just in my imagination

Lost in the crowd

Valentine purchases

What a time to capitalize on the psyche of the consumer! Especially people who make and sell products which can be packed and sold to customers, especially youngsters rake in the moolah big time. But for the Ram Sena's intervention this 14th would be a blast for the hotels, restaurants, CCDs, etc. On average, February 13th, the most popular day for shopping:

• Over 1000% increase in sales versus other days! 
• The expected purchase turnover for the occasion is about 5200 crores! 
• More than 8 million roses are getting ready to come to Bangalore alone! 
  

BTW, where is the recession? Happy Valentines Day!