Statistics & Bikinis

Can we trust the statistics and surveys? Months of exorbitantly priced vegetables, fruits and pulses, and weeks of crippling supply constraints are wiping the smiles off the faces of the Indian consumer. What's more, they now have to make adjustments in lifestyles to cope with the monetary measures taken by the government and the Reserve Bank to curb the 'recalcitrant' inflation. Spiraling loan interest rates have sent the equated monthly installments for housing and consumer durables sky-high. The hardest hit are those with existing loans.

Read the full story here about fighting recession and lifestyle changes consumers adopt to fight recession.

Can u survive the recession?

" It is not whether you're willing to take the next step in life to achieve your goals, but rather, are you willing to crawl?"

Why You Can't Trust Surveys?

People exaggerate in surveys and try to put up a face and paint a clean picture. They tell they have good habits, sleep more, have less work pressure, know how to balance life, and so on. They tell you they buy more, eat less, spend more on a particular product, they have a happy life and all that stuff. The reality is much much worse. Why not who wants to tell you that they don’t like your product, that live a miserable life, they hate what they are doing. Here is where anonymous comes in handy.

So next time you are reading a survey and statistics you should read with a hunch. If you are conducting one provide a chance for being real, give anonymous as an option.