Don't sacrifice trust

Seth makes a point.

Don't bring in emotion to sacrifice your quality values and increase acceptance. Emotion is temporary. Focus on creating value and followers will come on their own. All you need is truth and freedom is the byproduct.

There's no question that people respond to safety and mass acceptance. The #1 seller often stays number one merely because it's already number one. But no, you don't need to add emotion when there is none, because to do so, you often have to sacrifice trust.