Consumer Psyche: Welcome!

Here is a poster I designed for the Feed an orphan initiative for Consumer Psyche on Facebook.

Beauty Care Market India

Virginia Lee, Senior Research Analyst at Euromonitor International, gives a detailed overview of the beauty and personal care industry in India. Lee explains that by 2050, India is expected to become the most populous country in the world with a population of 1.75 billion. India's economy has been boosted by:

• Strong foreign direct investment
• Rising urbanization
• Rising incomes

However, India also faces its fair share of challenges: 

• Poor infrastructure
• Limits on foreign investment
• Weak educational system

India's beauty and personal care industry is steadily growing, with a period growth of 12% in 2009, much higher than the overall global industry which was 4% in 2009. Due to lower income levels, Indian consumers are spending more on basics in beauty and personal care, such as: 

• Bar soap
• Oral care products 

India's beauty and personal care market is expected to grow by 50% from 2009-2014. This is due to:

• Rising affluence
• Greater awareness of personal image & hygiene

Talent or team?

Michael Jordon, the iconic basketball player says... "Talent wins games, but teamwork and intelligence win championships".

I agree to an extent. It is necessary to depend on talent and the team together. Each individual should be able to delve into his/her experience and pool of individual talent to be of use at a certain part of the whole process.

Blessed is a manager who has the resources (s)he can count on in times of need. Though I support this view of the team supporting and winning championships together, I also believe that it is important to have few aces to shoot those crucial baskets needed to have things change. When you have aces like that, don't let them fight the whole battle for you. Coaches have done this in far too many games and army generals have done this in battlefields. The war is the championship but the decisive strikes and kills come from few aces who are the heros and rule the day. They deserve much more than the team-like treatment, a cult like status, a hero like worship. This is more of a responsibility than a title, but a well deserved one at that. So if you are planning your team, ensure you have those aces in place.

Unleash your limits

Worth your time. Love the cricket rewind.

What costs?

The three biggest expenses of most endeavors (the energy to make it, the people who create it and the marketing that spreads the idea).

Are You in Danger of Burning Out?

Got this as a forward.

If you feel that you are in danger of burning out, the suggestions below can help you correct the situation:

• Re-evaluate your goals and prioritize them
• Evaluate the demands placed on you and see how they fit in with your goals
• Identify your ability to comfortably meet these demands.
• If people demand too much emotional energy, become more unapproachable and less sympathetic. Involve other people in a supportive role. Acknowledge your own humanity: remember that you have a right to pleasure and a right to relaxation
• Learn stress management skills
• Identify stressors in your life, such as work, or family. Get the support of your friends, family and even counseling in reducing stress
• Develop alternative activities such as a relaxing hobby to take your mind off problems
• Ensure that you are following a healthy lifestyle:

1. Get adequate sleep and rest to maintain your energy levels
2. Ensure that you are eating a healthy, balanced diet—bad diet can make you ill or feel bad. Limit your caffeine and alcohol intake
3. Try to recognize your spiritual needs that may have been buried under the mires of worldly pursuits

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Monday Blues: Choose well

Few days back Sarah sent me this for Monday Blues.

"Between stimulus and response there is a space. In that space lies our freedom and power to choose our response. In those choices lie our growth and our happiness." – Stephen Covey, The 8th Habit

You must have read this already, spoke about it too. The best part is no one waits at choice. The choice is a chasm, a very deep one at that. People just skip the chasm & jump to response. It makes a lot of difference to lot of people. I won't tell you to meditate on your choice and wait before you make it, as I expect you to do it by default. I want you to be responsible and stay committed to your response and its outcome. Leaders make sure their choice is well thought of and ensure it ends well. These choices make your future, make you a better person, make you happy and earn your respect. This Monday, choose well!

Pic courtesy: Stumble upon.