Lessons from Rahman

The Marketing lesson in Rahman is a lesson of openness and adaptability. Rahman's been open to experimenting, to altering what could be seen as moving away from purist forms. He's been a collaborator and has adapted to markets where Indian music in its natural form may not have been as acceptable. The key to Rahman lies in his combination of musical genius and a mind that has had no axes to grind, a mind free from the trappings of musical tradition and rules.

--- Buyer Behaviour