Its Adman's Time

The growth of India’s advertising industry is set to halve to 10 per cent by 2013, according to the latest projections by Media Partners Asia (MPA), a leading international media research agency.

The MPA report said: “...the growth of advertising on television and print media will come at a significant cost because of intensifying competition and increasing diversification....Print media will continue to lose market share with the notable exception of India, while newspapers will remain significant advertising platforms in Southeast Asian markets like Singapore and Malaysia.”

This report gains significance as the Indian media and entertainment market is expected to grow at over 18 per cent riding on the back of the increasing penetration of television, cable, direct-to-home (DTH) and the print medium.

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