Just observe the launch of Imran Khan. Timing is planned as the college started. Promotion is planned with the teaser ads and posters. Simple story about 20 somethings high on life which you can easily connect to. Rehman belts out the music. Imran borrowed his own clothes to dress up his characters.
Aamir is quite a good manager as you can see from TZP and JTJN.
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