Online marketing going North

Just read some statistics about online media. Despite the fact that the global advertising industry will see an 8.5 percent decrease in spending by the end of this year, online marketing will rise 10.1 percent. That's the findings of a recent report from ZenithOptimedia which predicts that online marketing will be the only bright spot in an overall dull marketing picture.

• Television predicted to fall 7.1 percent
• Online marketing continue to swell up to 15.1 percent of all marketing by 2011
• Search will see a 20 percent increase by the end of this year compared to only 1.8 percent for classifieds

So work on your online marketing and branding. You don't want to lose on this opportunity, do you?