Niche is the key

Clark Little grew up on the north shore of the Hawaiian island Oahu, one of the focal points for the development of big wave surfing. He has dedicated his life to producing photographs of the inside of waves, images usually reserved for only the most intrepid surfers. Going niche is a strategic choice and will definitely bring in recognition and challenge. But you need to be the best in your chosen category and keep on innovating. Clark does exactly this.