Taare have come down to silver screen. Many stars have started hosting. Amitabh, SRK, Karan, Salman and now Adnan Sami. Seems they are raking enough with this. Also the promotional activity comes free with the hosting. People now see you as a family member and not a star.
People dont have time to watch you for 3 hours. So to stay in their memory you need to be more flexible and walk in to their houses and ensure you stay in business.
Recall value is important.
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