Most of the posters of Dasavatharam featured Kamal as an Indian. This is to attract the common man. The same role is shown on local TV channels. The classy ads like the one where Kamal is racing or working in a lab are shown in malls, supermarkets and channels like MTV, Zoom and so on.The objective is to reach out to the audience according to their tastes and preferences. Dasavatharam is therefore doing a good job.
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